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To gamble or not to gamble? : the role of gender, sociality, and attitudes toward risk
De Bonis, Valeria; Gandolfo, Alessandro - In: Journal of international consumer marketing 29 (2017) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011669311
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Gender and differences in materialism, power, risk aversion, self-consciousness, and social comparison
Keech, Jessica; Papakroni, Jorida; Podoshen, Jeffrey S. - In: Journal of international consumer marketing 32 (2020) 2, pp. 83-93
Persistent link: https://www.econbiz.de/10012200801
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Design and a deep customer insight approach to innovation
Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10011459996
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The formation of brand loyalty : a partial dual-factor explanation
Zhang, Yueling; Liu, Feng - In: Journal of international consumer marketing 29 (2017) 4, pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
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Consumer awareness, ethnocentrism and loyalty : an integrative model
Makanyeza, Charles - In: Journal of international consumer marketing 27 (2015) 2, pp. 167-183
Persistent link: https://www.econbiz.de/10010513828
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Engagement in the online brand community : impacts of cultural traits
Long Hoang Le; Duong, Giang Huong - In: Journal of international consumer marketing 32 (2020) 2, pp. 146-158
Persistent link: https://www.econbiz.de/10012200812
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Integrating satisfaction and cultural background in the customer journey : a method development and test
Salles Canfield, Daniel de; Basso, Kenny - In: Journal of international consumer marketing 29 (2017) 2, pp. 104-117
Persistent link: https://www.econbiz.de/10011690505
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What happens when satisfied customers need variety? : effects of purchase decision involvement and product category on Chinese consumers' brand-switching behavior
Sang, Hui; Xue, Fei; Zhao, Jinling - In: Journal of international consumer marketing 30 (2018) 3, pp. 148-157
Persistent link: https://www.econbiz.de/10011917532
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Influence of cultural values on Indian consumers' local store loyalty
Khare, Arpita - In: Journal of international consumer marketing 26 (2014) 4, pp. 329-343
Persistent link: https://www.econbiz.de/10010400567
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Impact of culture, cosmopolitanism, and price on local store loyalty : an empirical study from India
Khare, Arpita; Pandey, Sanjay Kr.; Bhardwaj, Preshth - In: Journal of international consumer marketing 26 (2014) 3, pp. 185-200
Persistent link: https://www.econbiz.de/10010380446