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Sustainable export marketing strategy fit and performance
Zeriti, Athina; Robson, Matthew J.; Spyropoulou, Stavroula - In: Journal of international marketing 22 (2014) 4, pp. 44-66
Persistent link: https://www.econbiz.de/10010472878
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Export promotion strategy and performance : the role of international experience
Hultman, Magnus; Katsikeas, Constantine S.; Robson, … - In: Journal of international marketing 19 (2011) 4, pp. 17-39
Persistent link: https://www.econbiz.de/10009412157
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Research on export pricing : still moving toward maturity
Tan, Qun; Sousa, Carlos M. P - In: Journal of international marketing 19 (2011) 3, pp. 1-35
Persistent link: https://www.econbiz.de/10009299837
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Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
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When does international marketing standardization matter to firm performance?
Schilke, Oliver; Reimann, Martin; Thomas, Jacquelyn S. - In: Journal of international marketing 17 (2009) 4, pp. 24-46
Persistent link: https://www.econbiz.de/10003936340
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Export market-oriented behavior and export performance : quadratic and moderating effects under differing degrees of market dynamism and internationalization
Cadogan, John W.; Kuivalainen, Olli; Sundqvist, Sanna - In: Journal of international marketing 17 (2009) 4, pp. 71-89
Persistent link: https://www.econbiz.de/10003936359
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Stakeholders and marketing capabilities in international new ventures : evidence from Ireland, Sweden, and Denmark
Evers, Natasha; Andersson, Svante; Hannibal, Martin - In: Journal of international marketing 20 (2012) 4, pp. 46-71
Persistent link: https://www.econbiz.de/10009688884
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A contingent view of partner coopetition in international joint ventures
Shu, Chengli; Jin, Jason Lu; Zhou, Kevin Zheng - In: Journal of international marketing 25 (2017) 3, pp. 42-60
Persistent link: https://www.econbiz.de/10011752713
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Product complexity and cultural distance effects on managing international distributor relationships : a contingency approach
Solberg, Carl Arthur - In: Journal of international marketing 16 (2008) 3, pp. 57-83
Persistent link: https://www.econbiz.de/10003766126
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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.; Chapman, Kelly; Palmatier, Robert W. - In: Journal of international marketing 23 (2015) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10011341904