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Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João; Isaías, Pedro - In: Journal of internet commerce 19 (2020) 4, pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren; Lyu, Jewon; Han, Jinhee - In: Journal of internet commerce 22 (2023) 1, pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
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Top global firms' use of brand profile pages on SNS for marketing communication
Gaur, Sanjaya Singh; Saransomrurtai, Chayanin; … - In: Journal of internet commerce 14 (2015) 3, pp. 316-340
Persistent link: https://www.econbiz.de/10011432435
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Social media user satisfaction : theory development and research findings
Rauniar, Rupak; Rawski, Greg; Johnson, Ben; Yang, Jie - In: Journal of internet commerce 12 (2013) 1/4, pp. 195-224
Persistent link: https://www.econbiz.de/10010248470
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Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.; Jaipaul-O'Garro, Rhonda - In: Journal of internet commerce 19 (2020) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
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Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
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Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta - In: Journal of internet commerce 16 (2017) 3, pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
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Online social notworks and insights into marketing communications
Acer, Adam S.; Polonsky, Maxim - In: Journal of internet commerce 6 (2007) 4, pp. 55-72
Persistent link: https://www.econbiz.de/10003758740
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An examination of the factors influencing consumers' attitudes toward social media marketing
Akar, Erkan; Topçu, Birol - In: Journal of internet commerce 10 (2011) 1/4, pp. 35-67
Persistent link: https://www.econbiz.de/10009485818