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A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R. - In: Journal of macromarketing 40 (2020) 3, pp. 305-308
Persistent link: https://www.econbiz.de/10012264013
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Special issue: entrepreneurship and macromarketing
Morrish, Sussie C. (ed.); Eggers, Fabian (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012159095
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Rock on, macromarketing!
Peterson, Mark - In: Journal of macromarketing 40 (2020) 1, pp. 5-7
Persistent link: https://www.econbiz.de/10012159098
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CCT perspectives on macromarketing : introduction to the special issue
Sandıkçı, Özlem; Kravets, Olga - In: Journal of macromarketing 39 (2019) 1, pp. 5-8
Persistent link: https://www.econbiz.de/10012009079
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Marketing systems : looking backward, sizing up and thinking ahead
Layton, Roger A. - In: Journal of macromarketing 39 (2019) 2, pp. 208-224
Persistent link: https://www.econbiz.de/10012009308
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Special issue: consumer culture theory and macromarketing
Sandıkçı, Özlem (ed.); Kravets, Olga (ed.) - 2019
Persistent link: https://www.econbiz.de/10012011274
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Transformative branding : a dynamic capability to challenge the dominant social paradigm
Spry, Amanda; Figueiredo, Bernardo; Gurrieri, Lauren; … - In: Journal of macromarketing 41 (2021) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10012794236
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Special issue: gender and macromarketing
Prothero, Andrea (ed.); Gurrieri, Lauren (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012308743
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Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D. - In: Journal of macromarketing 40 (2020) 3, pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
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Recollections: Dr. Robert F. Lusch
Varadarajan, Rajan - In: Journal of macromarketing 40 (2020) 3, pp. 319
Persistent link: https://www.econbiz.de/10012264015