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Journal of macromarketing
Institute of Transportation Studies, Working Paper Series
368
University of California Transportation Center, Working Papers
353
IZA Discussion Papers
147
SpringerLink / Bücher
92
Institute of Transportation Studies, Research Reports, Working Papers, Proceedings
90
Marketing theory
88
Journal of historical research in marketing
85
Discussion paper series / IZA
70
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of marketing management : MM
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Journal of business research : JBR
43
Working paper / National Bureau of Economic Research, Inc.
43
NBER working paper series
42
Legends in marketing
40
AMS review : official publication of the Academy of Marketing Science
36
European journal of marketing : EJM
35
NBER Working Paper
35
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
32
CESifo Forum
30
CESifo Working Paper
29
Discussion paper / International Transport Forum
29
History of marketing thought ; Volume 1
28
MPRA Paper
27
Marketing : ZFP ; journal of research and management
27
CESifo working papers
25
Journal of marketing
25
Journal of marketing research : JMR
25
History of marketing thought ; Volume 2
24
Journal of urban economics
24
CEPR Discussion Papers
23
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23
Working paper
23
Lehrbuch
22
Review of marketing research
22
SAGE library in marketing
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ECONIS (ZBW)
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A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 305-308
Persistent link: https://www.econbiz.de/10012264013
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2
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
3
Rock on, macromarketing!
Peterson, Mark
- In:
Journal of macromarketing
40
(
2020
)
1
,
pp. 5-7
Persistent link: https://www.econbiz.de/10012159098
Saved in:
4
CCT perspectives on macromarketing : introduction to the special issue
Sandıkçı, Özlem
;
Kravets, Olga
- In:
Journal of macromarketing
39
(
2019
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10012009079
Saved in:
5
Marketing systems : looking backward, sizing up and thinking ahead
Layton, Roger A.
- In:
Journal of macromarketing
39
(
2019
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10012009308
Saved in:
6
Special issue: consumer culture theory and macromarketing
Sandıkçı, Özlem
(
ed.
);
Kravets, Olga
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012011274
Saved in:
7
Transformative branding : a dynamic capability to challenge the dominant social paradigm
Spry, Amanda
;
Figueiredo, Bernardo
;
Gurrieri, Lauren
; …
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10012794236
Saved in:
8
Special issue: gender and macromarketing
Prothero, Andrea
(
ed.
);
Gurrieri, Lauren
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012308743
Saved in:
9
Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
Saved in:
10
Recollections: Dr. Robert F. Lusch
Varadarajan, Rajan
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 319
Persistent link: https://www.econbiz.de/10012264015
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