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The evaluation of marketing in a society : the Han dynasty of ancient China
Kaufman, Carol J. - In: Journal of macromarketing : examining the interactions … 7 (1987) 2, pp. 52-64
Persistent link: https://www.econbiz.de/10001068385
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The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
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Macro-social marketing
Kennedy, Ann-Marie - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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When the commons call "enough", does marketing have an answer?
Duffy, Sarah; Layton, Roger A.; Dwyer, Larry M. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
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Special issue on globalization of marketing ideology
Eckhardt, Giana (contributor) - 2013
Persistent link: https://www.econbiz.de/10009771557
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Journal of Macromarketing special issue : anti-consumption research and society
Lee, Michael S. W.; Cherrier, Hélène; Belk, Russell W. - In: Journal of macromarketing : examining the interactions … 33 (2013) 3, pp. 187-189
Persistent link: https://www.econbiz.de/10010126293
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Subsistence consumer-merchant marketplace deviance in marketing systems : antecedents, implications, and recommendations
Upadhyaya, Shikha; Vann, Richard J.; Camacho, Sonia; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10010379884
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Value Chain Marketing : A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Hintze, Stephanie - 2015
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing …; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi …
Persistent link: https://www.econbiz.de/10012402008