Narrow search
Showing 1 - 10 of 38
Cover Image
Introduction to the special issue : religion and macromarketing
Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
Cover Image
Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Cover Image
Involvement and detachment : the application of figurational sociology methodologies in consumer research and macromarketing
Sinclair, Gary - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10011452312
Cover Image
Creating the cautious consumer : marketing managerialism and bio-power in health consumption
Yngfalk, Carl; Yngfalk, Anna Fyrberg - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
Cover Image
The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Cover Image
Exploring the shaping of markets through controversies : methodological propositions for macromarketing studies
Blanchet, Vivien; Depeyre, Colette - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10011452314
Cover Image
Investigating chrematistics in marketing systems : a research framework
Kadirov, Djavlonbek; Varey, Richard J.; Wolfenden, Sally - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
Cover Image
Assessing perceptions of the integrative justice model propositions : a critical step toward operationalizing a macro model
Facca-Miess, Tina M.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 68-77
Persistent link: https://www.econbiz.de/10011452325
Cover Image
Religion-related research in the journal of macromarketing, 1981-2014
Drenten, Jenna; McManus, Kristy - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 377-387
Persistent link: https://www.econbiz.de/10011623702
Cover Image
Religion-motivated enterprises in the marketplace : a macromarketing inquiry
Klein, Thomas A.; Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10011657526