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Consumption choices at the macro level
Firat, A. Fuat; Dholakia, Nikhilesh - In: Journal of macromarketing : examining the interactions … 2 (1982) 2, pp. 6-15
Persistent link: https://www.econbiz.de/10002154089
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Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo; Chelekis, Jessica; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 257-271
Persistent link: https://www.econbiz.de/10011286467
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How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
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Journal of Macromarketing special issue : anti-consumption research and society
Lee, Michael S. W.; Cherrier, Hélène; Belk, Russell W. - In: Journal of macromarketing : examining the interactions … 33 (2013) 3, pp. 187-189
Persistent link: https://www.econbiz.de/10010126293
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Marketing to liminal consumers : migrant workers as an emerging segment in transitional economies
Chu, Rongwei; Fowler, Jie G.; Gentry, James W.; Zhao, Xin - In: Journal of macromarketing : examining the interactions … 38 (2018) 4, pp. 441-458
Persistent link: https://www.econbiz.de/10011954431
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Introduction to the special issue on research methodologies for macromarketing : macromarketing research : it’s not rocket science ... it’s much harder
Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10011452293
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Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns
Samuel, Anthony; Peattie, Kenneth J. - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011452309
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Involvement and detachment : the application of figurational sociology methodologies in consumer research and macromarketing
Sinclair, Gary - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10011452312
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The role of marketing in early theories of economic development
Dixon, D. F. - In: Journal of macromarketing : examining the interactions … 1 (1981) 2, pp. 19-27
Persistent link: https://www.econbiz.de/10002083443
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The political economy of marketing systems : reviving the institutional approach
Arndt, Johan - In: Journal of macromarketing : examining the interactions … 1 (1981) 2, pp. 36-47
Persistent link: https://www.econbiz.de/10001864963