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Interpreting macromarketing : the construction of a major macromarketing research collection
Shapiro, Stanley J.; Tadajewski, Mark; Schultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 325-334
Persistent link: https://www.econbiz.de/10003893500
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The evolution of retailing : a meta review of literature
McArthur, Ellen; Weaven, Scott; Dant, Rajiv P. - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 272-286
Persistent link: https://www.econbiz.de/10011561561
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Religion-related research in the journal of macromarketing, 1981-2014
Drenten, Jenna; McManus, Kristy - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 377-387
Persistent link: https://www.econbiz.de/10011623702
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Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte; Saren, Michael - In: Journal of macromarketing : examining the interactions … 32 (2012) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing
Fougère, Martin; Skålén, Per - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10009771555
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Reconceptualizing resources : a critique of service-dominant logic
Campbell, Norah; O’Driscoll, Aidan; Saren, Michael - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 306-321
Persistent link: https://www.econbiz.de/10010227830
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From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
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Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
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A new world of literacy, information technologies, and the incorporeal selves : implications for macromarketing thought
Fýrat, A. Fuat; Vicdan, Handan - In: Journal of macromarketing : examining the interactions … 28 (2008) 4, pp. 381-396
Persistent link: https://www.econbiz.de/10003784266