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Competitive target advertising and consumer data sharing
Zhao, Xia; Xue, Ling - In: Journal of management information systems : JMIS 29 (2012/13) 3, pp. 189-222
Persistent link: https://www.econbiz.de/10009740981
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Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei; Luo, Xueming; Fang, Zheng - In: Journal of management information systems : JMIS 36 (2019) 2, pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
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Business models for monetizing Internet applications and Web sites : experience, theory, and predictions
Clemons, Eric K. - In: Journal of management information systems : JMIS 26 (2009/10) 2, pp. 15-41
Persistent link: https://www.econbiz.de/10003903900
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Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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Lost in cyberspace : the impact of information scent and time constraints on stress, performance, and attitudes online
Moody, Gregory D.; Galletta, Dennis F. - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 192-224
Persistent link: https://www.econbiz.de/10011341229
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How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
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Differential effects of keyword selection in search engine advertising on direct and indirect sales
Lu, Xianghua; Zhao, Xia - In: Journal of management information systems : JMIS 30 (2013/14) 4, pp. 299-325
Persistent link: https://www.econbiz.de/10010378600
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Credibility of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.; Averbeck, Joshua M.; Zhang, Zhu; … - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
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A test of two models of value creation in virtual communities
Porter, Constance Elise; Devaraj, Sarv; Sun, Daewon - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 261-292
Persistent link: https://www.econbiz.de/10010195893
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Two formulas for success in social media : learning and network effects
Qiu, Liangfei; Tang, Qian; Whinston, Andrew B. - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 78-108
Persistent link: https://www.econbiz.de/10011491405