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How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
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Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei; Luo, Xueming; Fang, Zheng - In: Journal of management information systems : JMIS 36 (2019) 2, pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
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Perceived fairness of human managers compared with artificial intelligence in employee performance evaluation
Qin, Shaojun (Marco); Jia, Nan; Luo, Xueming; Liao, … - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1039-1070
Persistent link: https://www.econbiz.de/10014582228
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The paradoxes of word of mouth in electronic commerce
Lin, Zhijie; Heng, Cheng Suang - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 246-284
Persistent link: https://www.econbiz.de/10011491578