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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
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How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
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The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin - In: Journal of marketing 74 (2010) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
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Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of marketing 78 (2014) 2, pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
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Creating consumer attachment to retail service firms through sense of place
Brocato, E. Deanne; Baker, Julie; Voorhees, Clay M. - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 200-220
Persistent link: https://www.econbiz.de/10010504690
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The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
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How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall
Baker, Julie; Wakefield, Kirk L. - In: Journal of the Academy of Marketing Science 40 (2012) 6, pp. 791-806
Persistent link: https://www.econbiz.de/10009679036
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Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de; Kannan, P. K.; Verhoef, Peter C.; … - In: Journal of marketing 82 (2018) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10011912137