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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Baker, Julie"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Lehmann, Donald R."
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
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Cultural identity
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Online retailing
Consumer behaviour
14
Beziehungsmarketing
5
Relationship marketing
5
Brand image
3
Einzelhandel
3
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14
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Baker, Julie
Huber, Frank
Laroche, Michel
Lehmann, Donald R.
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Grewal, Dhruv
16
Kumar, V.
13
Palmatier, Robert W.
9
Hennig-Thurau, Thorsten
7
Bagozzi, Richard P.
6
Haws, Kelly L.
6
Homburg, Christian
6
Houston, Mark B.
6
Zhang, Jonathan Z.
6
Bijmolt, Tammo H. A.
5
Dahl, Darren W.
5
Hoyer, Wayne D.
5
Inman, J. Jeffrey
5
MacInnis, Deborah J.
5
Puzakova, Marina
5
Walker Reczek, Rebecca
5
White, Katherine
5
Wieseke, Jan
5
Alavi, Sascha
4
Biswas, Dipayan
4
Bleier, Alexander
4
Brasel, S. Adam
4
Fuchs, Christoph
4
Hagtvedt, Henrik
4
Hamilton, Ryan
4
Harmeling, Colleen M.
4
Herrmann, Andreas
4
Keh, Hean Tat
4
Kukar-Kinney, Monika
4
Kwak, Hyokjin
4
Melnyk, Valentyna
4
Noble, Stephanie M.
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Ruyter, Ko de
4
Schlager, Tobias
4
Schreier, Martin
4
Srinivasan, Raji
4
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Journal of marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
37
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Journal of retailing and consumer services
13
Journal of retailing
11
Reihe: Marketing : MAR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
Journal of promotion management : innovations in planning and applied research
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Psychology & marketing
6
Journal of marketing communications
5
Journal of promotion management : JPM
5
The journal of brand management : an international journal
5
Gabler Edition Wissenschaft
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of electronic commerce research : JECR
4
Marketing letters : a journal of research in marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing : ZFP ; journal of research and management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
14
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1
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14
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date (newest first)
date (oldest first)
1
Building a multi-category
brand
: when should distant
brand
extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
2
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
3
Creating consumer attachment to retail service firms through sense of place
Brocato, E. Deanne
;
Baker, Julie
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 200-220
Persistent link: https://www.econbiz.de/10010504690
Saved in:
4
Brand
coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
5
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
6
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
7
The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Lehmann, Donald R.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 720-740
Persistent link: https://www.econbiz.de/10011772319
Saved in:
8
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
9
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
10
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
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