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"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
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Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
Walker Reczek, Rebecca; Lamberton, Cait Poynor; West, … - In: Journal of marketing 76 (2012) 6, pp. 105-120
Persistent link: https://www.econbiz.de/10009670259
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Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of marketing 78 (2014) 2, pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
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Creating consumer attachment to retail service firms through sense of place
Brocato, E. Deanne; Baker, Julie; Voorhees, Clay M. - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 200-220
Persistent link: https://www.econbiz.de/10010504690
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How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall
Baker, Julie; Wakefield, Kirk L. - In: Journal of the Academy of Marketing Science 40 (2012) 6, pp. 791-806
Persistent link: https://www.econbiz.de/10009679036
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The sustainability liability : potential negative effects of ethicality on product preference
Luchs, Michael G.; Walker Reczek, Rebecca; Irwin, Julie … - In: Journal of marketing 74 (2010) 5, pp. 18-31
Persistent link: https://www.econbiz.de/10009237717
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Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano; Walker Reczek, Rebecca; Giesler, Markus; … - In: Journal of marketing 85 (2021) 1, pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
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Commentary: how AI shapes consumer experiences and expectations
Cukier, Kenneth - In: Journal of marketing 85 (2021) 1, pp. 152-155
Persistent link: https://www.econbiz.de/10012391432