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Public Energy R&D Priorities in Small EU Member States: Evidence from Denmark, Austria and the Netherlands
Scordato, Lisa - In: Journal of the Knowledge Economy 1 (2010) 3, pp. 202-218
Persistent link: https://www.econbiz.de/10008872196
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Word-of-mouth communication by the innovator
Engel, James F.; Kegerreis, Robert J.; Blackwell, Roger D. - In: Journal of marketing 33 (1969) 3, pp. 15-19
Persistent link: https://www.econbiz.de/10002119757
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New product adoption in industrial markets : a framework for analysis
Webster jr., Frederick E. - In: Journal of marketing 33 (1969) 3, pp. 35-39
Persistent link: https://www.econbiz.de/10002991249
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What is "new" about a new product?
Wasson, Chester R. - In: Journal of marketing 25 (1960) 1, pp. 52-56
Persistent link: https://www.econbiz.de/10002958064
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Behavioral science offers fresh insights on new product acceptance
Shaw, Steven J. - In: Journal of marketing 29 (1965) 1, pp. 9-13
Persistent link: https://www.econbiz.de/10002800584
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Critical path analysis for new product planning
Wong, Yung - In: Journal of marketing 28 (1964) 4, pp. 53-59
Persistent link: https://www.econbiz.de/10003019912
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How to plan new products, improve old ones, and create better advertising
Twedt, Dik Warren - In: Journal of marketing 33 (1969) 1, pp. 53-57
Persistent link: https://www.econbiz.de/10002938816
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Innovation diffusion and new product growth models in marketing
Mahajan, Vijay; Muller, Eitan - In: Journal of marketing 43 (1979) 4, pp. 55-68
Persistent link: https://www.econbiz.de/10002414863
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Dynamics of new product campaigns
Mills, Harlan D. - In: Journal of marketing 28 (1964) 4, pp. 60-63
Persistent link: https://www.econbiz.de/10002531159
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New product models for test market data
Narasimhan, Chakravarthi; Sen, Subrata K. - In: Journal of marketing 47 (1983) 1, pp. 11-24
Persistent link: https://www.econbiz.de/10002548735