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Understanding customer experience throughout the customer journey
Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of marketing 80 (2016) 6, pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
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Brand coolness
Warren, Caleb; Batra, Rajeev; Loureiro, Sandra Maria Correia - In: Journal of marketing 83 (2019) 5, pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
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Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de; Kannan, P. K.; Verhoef, Peter C.; … - In: Journal of marketing 82 (2018) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
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Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of marketing 78 (2014) 2, pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
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Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi; Laroche, Michel; Pons, Frank - In: Marketing and multicultural diversity, (pp. 11-30). 2006
Persistent link: https://www.econbiz.de/10003291134
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Consumption as a function of ethnic identification and acculturation
Hui, Michael; Laroche, Michel; Kim, Chankon - In: Marketing and multicultural diversity, (pp. 53-69). 2006
Persistent link: https://www.econbiz.de/10003291585