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~isPartOf:"Journal of marketing"
~subject:"Customer value"
~subject:"Shareholder Value"
~subject:"Strategic management"
~subject:"Theorie"
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Customer value
Shareholder Value
Strategic management
Theorie
Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
53
Konsumentenverhalten
53
Kundenwert
26
Customer satisfaction
23
Kundenzufriedenheit
23
Lieferantenmanagement
22
Supplier relationship management
22
B-to-B-Marketing
17
Business-to-business marketing
17
Dienstleistungsqualität
16
Service quality
16
Brand management
15
Markenführung
15
Social Web
15
Social web
15
Shareholder value
14
Marketing management
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Marketingmanagement
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USA
12
United States
12
Salespeople
11
Verkaufspersonal
11
E-commerce
9
Electronic Commerce
9
Internet marketing
9
Online-Marketing
9
Viral marketing
9
Virales Marketing
9
relationship marketing
9
Beschwerdemanagement
8
Complaint management
8
Customer integration
8
Customer service
8
Kundenintegration
8
Kundenservice
8
Portfolio selection
8
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Article
41
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41
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1
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1
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1
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1
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English
41
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Kumar, V.
8
Bolton, Ruth N.
4
Hutt, Michael D.
4
Skiera, Bernd
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
3
Feng, Hui
2
Homburg, Christian
2
Leone, Robert P.
2
Morgan, Neil A.
2
Neslin, Scott A.
2
Palmatier, Robert W.
2
Petersen, J. Andrew
2
Rego, Lopo L.
2
Selnes, Fred
2
Wiesel, Thorsten
2
Zhang, Jonathan Z.
2
Aspara, Jaakko
1
Ballings, Michel
1
Bermes, Manuel
1
Bhagwat, Yashoda
1
Bharadwaj, Neeraj
1
Bharadwaj, Sundar
1
Buja, Andreas
1
Cao, Zixia
1
Chang, Chun-Wei
1
Colicev, Anatoli
1
Dant, Rajiv P.
1
Deleersnyder, Barbara
1
Dotzel, Thomas
1
Eggert, Andreas
1
Evanschitzky, Heiner
1
Eyuboglu, Nermin
1
Fader, Peter
1
Fornell, Claes
1
Garnefeld, Ina
1
Geyskens, Inge
1
Gielens, Katrijn
1
Haenlein, Michael
1
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Journal of marketing
Journal of business research : JBR
120
SpringerLink / Bücher
120
Gabler Edition Wissenschaft
117
Industrial marketing management : the international journal for industrial and high-tech firms
102
Europäische Hochschulschriften / 5
63
Journal of retailing and consumer services
53
Springer eBook Collection / Business and Economics
45
European journal of operational research : EJOR
43
Journal of the Academy of Marketing Science
38
The journal of corporate finance : contracting, governance and organization
37
International journal of hospitality management
35
Journal of business economics : JBE
33
The journal of business & industrial marketing
33
Die Betriebswirtschaft : DBW
31
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
30
The service industries journal
30
Gabler-Edition Wissenschaft
29
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
29
Journal of financial economics
27
Journal of strategic marketing
27
Journal of marketing research : JMR
25
The Harvard John M. Olin discussion paper series
25
Discussion paper / Centre for Economic Policy Research
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Working paper / National Bureau of Economic Research, Inc.
24
Neue betriebswirtschaftliche Forschung : Nbf
23
The journal of services marketing
23
Journal of business ethics : JOBE
22
Betriebswirtschaftliche Forschung und Praxis : BFuP
21
Journal of marketing management : MM
21
NBER working paper series
21
Berichte aus der Betriebswirtschaft
20
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
20
Harvard business review : HBR
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Springer eBook Collection
20
Journal of service research : JSR
19
Marketing theory
19
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ECONIS (ZBW)
41
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41
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1
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
2
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
3
Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes
;
Morgeson, Forrest V., III.
;
Hult, G. …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011591206
Saved in:
4
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
5
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
6
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
7
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
8
The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
Saved in:
9
Managing dynamics in a customer portfolio
Homburg, Christian
;
Steiner, Viviana V.
;
Totzek, Dirk
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 70-89
Persistent link: https://www.econbiz.de/10003875409
Saved in:
10
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
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