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~isPartOf:"Journal of marketing"
~subject:"Relationship marketing"
~subject:"Shareholder Value"
~subject:"Strategic management"
~subject:"Theorie"
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Relationship marketing
Shareholder Value
Strategic management
Theorie
Beziehungsmarketing
124
Consumer behaviour
53
Konsumentenverhalten
53
Customer value
26
Kundenwert
26
Customer satisfaction
23
Kundenzufriedenheit
23
Lieferantenmanagement
22
Supplier relationship management
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relationship marketing
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Beschwerdemanagement
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English
137
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Kumar, V.
10
Palmatier, Robert W.
9
Homburg, Christian
8
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Fornell, Claes
3
Haws, Kelly L.
3
Houston, Mark B.
3
Lilien, Gary L.
3
Morgan, Neil A.
3
Neslin, Scott A.
3
Rego, Lopo L.
3
Ruyter, Ko de
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Alavi, Sascha
2
Aspara, Jaakko
2
Bleier, Alexander
2
Bornemann, Torsten
2
Dant, Rajiv P.
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Feng, Hui
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Gielens, Katrijn
2
Grewal, Dhruv
2
Habel, Johannes
2
Hamilton, Ryan
2
Harmeling, Colleen M.
2
Haumann, Till
2
Hoyer, Wayne D.
2
Hult, G. Tomas M.
2
Janakiraman, Ramkumar
2
Kumar, Alok
2
Kwak, Hyokjin
2
Lam, Son K.
2
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Journal of marketing
Journal of business research : JBR
670
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
411
SpringerLink / Bücher
307
International journal of hospitality management
281
The journal of services marketing
225
The journal of business & industrial marketing
194
The service industries journal
188
Journal of the Academy of Marketing Science
179
Journal of strategic marketing
171
Gabler Edition Wissenschaft
146
International journal of electronic customer relationship management : IJECRM
140
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Asia Pacific journal of marketing and logistics
108
Tourism management : research, policies, practice
108
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
105
Cogent business & management
104
Psychology & marketing
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
97
European journal of marketing : EJM
96
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
89
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
83
Service business
80
Springer eBook Collection / Business and Economics
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
Europäische Hochschulschriften / 5
73
Business horizons
72
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ECONIS (ZBW)
137
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1
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
2
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
3
Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes
;
Morgeson, Forrest V., III.
;
Hult, G. …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011591206
Saved in:
4
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
5
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
6
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
7
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
8
The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
Saved in:
9
Managing dynamics in a customer portfolio
Homburg, Christian
;
Steiner, Viviana V.
;
Totzek, Dirk
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 70-89
Persistent link: https://www.econbiz.de/10003875409
Saved in:
10
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
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