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What makes it green? : the role of centrality of green attributes in evaluations of the greenness of products
Gershoff, Andrew D.; Frels, Judy K. - In: Journal of marketing 79 (2015) 1, pp. 97-110
Persistent link: https://www.econbiz.de/10010502717
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Double standard : the role of environmental consciousness in green product usage
Lin, Ying-ching; Chang, Chiu-chi Angela - In: Journal of marketing 76 (2012) 5, pp. 125-134
Persistent link: https://www.econbiz.de/10009782916
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Go green! : should environmental messages be so assertive?
Kronrod, Ann; Grinstein, Amir; Wathieu, Luc - In: Journal of marketing 76 (2012) 1, pp. 95-102
Persistent link: https://www.econbiz.de/10009729588
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The impact of corporate social responsibility on brand sales : an accountability perspective
Nickerson, Dionne; Lowe, Michael; Pattabhiramaiah, Adithya - In: Journal of marketing 86 (2022) 2, pp. 5-28
Persistent link: https://www.econbiz.de/10013258777
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What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
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R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
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Towards a socialist marketing concept : the case of Romania
Naor, Jacob - In: Journal of marketing 50 (1986) 1, pp. 28-39
Persistent link: https://www.econbiz.de/10001008471
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The index of consumer sentiment toward marketing
Gaski, John F. - In: Journal of marketing 50 (1986) 3, pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
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The marketing concept : what it is and what it is not
Houston, Franklin S. - In: Journal of marketing 50 (1986) 2, pp. 81-87
Persistent link: https://www.econbiz.de/10001011997
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Distributor power versus manufacturer power : the customer role
Butaney, Gul - In: Journal of marketing 52 (1988) 1, pp. 52-63
Persistent link: https://www.econbiz.de/10001051415