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Interorganizational marketing...
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Marketing management
98
Marketingmanagement
98
Consumer behaviour
25
Konsumentenverhalten
25
Marketing theory
24
Marketingtheorie
24
USA
22
United States
22
Marketing
21
Beziehungsmarketing
13
Relationship marketing
13
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
marketing strategy
7
Internet marketing
6
Lieferantenmanagement
6
Online-Marketing
6
Supplier relationship management
6
Advertising
5
Advertising effects
5
Firm performance
5
Social Web
5
Social web
5
Theorie
5
Theory
5
Unternehmenserfolg
5
Werbewirkung
5
Werbung
5
Bibliometrics
4
Bibliometrie
4
Brand
4
Customer satisfaction
4
Decision
4
Entscheidung
4
Führungskräfte
4
Kundenzufriedenheit
4
Managers
4
Markenartikel
4
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27
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4
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Article
117
Book / Working Paper
1
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Article in journal
116
Aufsatz in Zeitschrift
116
Collection of articles of several authors
2
Sammelwerk
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
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Language
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English
118
Author
All
Kumar, V.
6
Homburg, Christian
4
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
Jaworski, Bernard J.
3
MacInnis, Deborah J.
3
Palmatier, Robert W.
3
Verhoef, Peter C.
3
Dekimpe, Marnik G.
2
Hanssens, Dominique M.
2
Heerde, Harald J. van
2
Humphreys, Ashlee
2
Kalra, Ajay
2
Kushwaha, Tarun
2
Lamey, Lien
2
Lehmann, Donald R.
2
Luo, Xueming
2
Morgan, Neil A.
2
Park, C. Whan
2
Pauwels, Koen
2
Rego, Lopo L.
2
Venkatesan, Rajkumar
2
Yadav, Manjit S.
2
Affonso, Felipe M.
1
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Alba, Joseph W.
1
An, Jake T.
1
Antons, David
1
Argo, Jennifer J.
1
Aspara, Jaakko
1
Bakker, Arnold B.
1
Balachander, Subramanian
1
Barone, Michael J.
1
Batra, Rajeev
1
Bayerl, Andreas
1
Beichert, Maximilian
1
Belschak, Frank
1
Ben Sliman, Malek
1
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Published in...
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Journal of marketing
Journal of business research : JBR
355
Industrial marketing management : the international journal for industrial and high-tech firms
303
SpringerLink / Bücher
257
Journal of strategic marketing
203
Journal of marketing management : MM
170
European journal of marketing : EJM
158
Journal of the Academy of Marketing Science
156
European Journal of Marketing
140
Europäische Hochschulschriften / 5
137
The journal of business & industrial marketing
116
Marketing theory
112
Journal of marketing communications
106
Marketing Intelligence & Planning
97
Journal of historical research in marketing
95
Gabler Edition Wissenschaft
91
Marketing intelligence & planning
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of retailing and consumer services
79
Springer eBook Collection
78
Springer eBook Collection / Business and Economics
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
67
Marketing : ZFP ; journal of research and management
66
Lehrbuch
65
Journal of marketing research : JMR
64
Management science : journal of the Institute for Operations Research and the Management Sciences
64
AMS review : official publication of the Academy of Marketing Science
61
The journal of brand management : an international journal
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
The marketing review
58
International marketing review
52
Journal of advertising research
49
Journal of business economics : JBE
49
Business horizons
48
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
47
Legends in marketing
47
Marketing letters : a journal of research in marketing
47
Journal of global marketing
45
Jahrbuch der Absatz- und Verbrauchsforschung
44
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Source
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ECONIS (ZBW)
118
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1
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118
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1
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
Saved in:
3
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
4
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
5
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
6
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
7
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
8
The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
Saved in:
9
Marketing scholarship 2.0
Lutz, Richard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 225-234
Persistent link: https://www.econbiz.de/10009270877
Saved in:
10
On managerial relevance
Jaworski, Bernard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009270879
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