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Produktgestaltung
42
Selling
27
Verkauf
27
Product design
18
Salespeople
15
Verkaufspersonal
15
Consumer behaviour
13
Konsumentenverhalten
13
Vereinigte Staaten
11
B-to-B-Marketing
8
Business-to-business marketing
8
product design
6
sales management
6
Brand management
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
business-to-business marketing
5
Beziehungsmarketing
4
Innovation
4
Marktforschung
4
New product development
4
Produktentwicklung
4
Relationship marketing
4
Theorie
4
Theory
4
Absatz
3
Brand image
3
Führungskräfte
3
Innovation management
3
Innovationsmanagement
3
Managers
3
Markenimage
3
Packaging
3
Verbraucherschutz
3
Verpackung
3
Arbeitsleistung
2
Artificial intelligence
2
Competition
2
Customer integration
2
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47
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English
47
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Homburg, Christian
5
Ahearne, Michael
3
Schmitz, Christian
3
Balachander, Subramanian
2
Bolander, Willy
2
Day, George S.
2
Day, Ralph L.
2
Fuchs, Christoph
2
Grewal, Rajdeep
2
Herrmann, Andreas
2
Hohenberg, Sebastian
2
Jensen, Ove
2
Kannan, P. K.
2
Kraus, Florian
2
Lam, Son K.
2
Landwehr, Jan Rüdiger
2
Lilien, Gary L.
2
Mazze, Edward M.
2
Schreier, Martin
2
Shi, Huanhuan
2
Swan, John E.
2
Affonso, Felipe M.
1
Alavi, Sascha
1
Allen, Alexis
1
Allen, B. J.
1
Armstrong, Gary M.
1
Bakker, Arnold B.
1
Basuroy, Suman
1
Bawa, Kapil
1
Belschak, Frank
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Boichuk, Jeffrey P.
1
Bommaraju, Raghu
1
Bonney, Leff
1
Borgh, Michel van der
1
Boyd, D. Eric
1
Burnett, Stephen C.
1
Cardozo, Richard N.
1
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Journal of marketing
International journal of production research
159
International journal of product development : IJPD
154
Industrial marketing management : the international journal for industrial and high-tech firms
133
The journal of personal selling & sales management : JPSSM
111
Journal of business research : JBR
95
International journal of production economics
73
SpringerLink / Bücher
72
Management science : journal of the Institute for Operations Research and the Management Sciences
66
Journal of personal selling & sales management
54
The journal of product innovation management : an international publication of the Product Development & Management Association
52
IEEE transactions on engineering management : EM
48
The journal of business & industrial marketing
47
European journal of operational research : EJOR
44
Beiträge zum Produkt-Marketing
39
Europäische Hochschulschriften / 5
39
European journal of marketing : EJM
37
International journal of product lifecycle management : IJPLM
36
Journal of marketing research : JMR
36
Journal of retailing and consumer services
36
International journal of industrial organization
35
Journal of the Academy of Marketing Science
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Harvard business review : HBR
31
Faculty & research / Insead : working paper series
30
Psychology & marketing
29
The journal of industrial economics
28
Human factors and ergonomics in consumer product design : methods and techniques
27
Journal of marketing education : JME
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
California management review
26
Product experience
26
Production and operations management : an international journal of the Production and Operations Management Society
26
Research policy : policy, management and economic studies of science, technology and innovation
25
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Management Science
21
The American economic review
21
Business horizons
20
International journal of technology management : IJTM
20
The journal of real estate finance and economics
20
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ECONIS (ZBW)
71
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1
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1
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
2
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
3
Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
4
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
5
The innovation effect of user design : exploring consumers' innovation perceptions of firms
selling
products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
6
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
7
Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
Saved in:
8
Developing marketing expert systems : an application to international negotiations
Rangaswamy, Arvind
(
contributor
)
- In:
Journal of marketing
53
(
1989
)
4
,
pp. 24-39
Persistent link: https://www.econbiz.de/10001075774
Saved in:
9
Knowledge, motivation, and adaptive behavior : a framework for improving
selling
effectiveness
Weitz, Barton A.
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 174-191
Persistent link: https://www.econbiz.de/10001015992
Saved in:
10
Determinants of
selling
effectiveness : the importance of declarative knowledge to the personal
selling
concept
Szymanski, David M.
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10001051414
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