//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Messinstrumente für Marktvolum...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
175
Vereinigte Staaten
65
Verbraucher
23
Market research
20
Europa
8
Consumer behaviour
6
Konsumentenverhalten
6
Bibliometrics
4
Bibliometrie
4
Elektronik
4
Markenartikel
4
Absatz
3
Beziehungsmarketing
3
Europe
3
Innovation
3
Marketing
3
Produktgestaltung
3
Relationship marketing
3
USA
3
United States
3
Absatzpolitik
2
Alterslebenshaltung
2
Brand
2
Brasilien
2
Dienstleistungsqualität
2
Einzelhandelsbetrieb
2
Handelsselbstbedienung
2
Internet marketing
2
Knowledge management
2
Kraftfahrzeugmarkt
2
Lebenshaltung
2
Marketing theory
2
Marketingtheorie
2
Markt
2
Marktpolitik
2
Nahrungsmittelmarkt
2
Online-Marketing
2
Search engine
2
Service quality
2
Social Web
2
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
184
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Language
All
Undetermined
161
English
23
Author
All
Kotler, Philip
5
Berenson, Conrad
3
Wind, Yoram
3
Barksdale, Hiram C.
2
Bartels, Robert D. W.
2
Du, Rex Yuxing
2
Feldman, Laurence P.
2
Ferber, Robert
2
Goldman, Arieh
2
King, William R.
2
Lehmann, Donald R.
2
Levy, Sidney J.
2
Mayer, Charles S.
2
O'Dell, William F.
2
Roberts, Harry V.
2
Sen, Subrata K.
2
Stock, J. Stevens
2
Abbott, John C.
1
Ahearne, Michael
1
Alba, Joseph W.
1
Alderson, Wroe
1
Alexander, Ralph Samuel
1
Allison, Harry E.
1
Altintig, Z. Ayca
1
An, Jake T.
1
Anderson jr, W. Thomas
1
Anshen, Melvin
1
Armstrong, Gary M.
1
Armstrong, Jon Scott
1
Arnould, Eric J.
1
Assael, Henry
1
Auerbach, Barbara K.
1
Aylmer, R. J.
1
Bak, C.
1
Baker, Raymond W.
1
Balachander, Subramanian
1
Balderston, F. E.
1
Banks, Seymour
1
Barton, Samuel G.
1
Bell jr., James E.
1
more ...
less ...
Institution
All
American Marketing Association
2
American Marketing Association / Task Force on the Development of Marketing Thought
1
Published in...
All
Journal of marketing
Tourism management : research, policies, practice
1,031
Tourism economics : the business and finance of tourism and recreation
858
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
620
Tourism management perspectives : TMP
522
Journal of marketing research : JMR
387
Tourism analysis : an interdisciplinary tourism & hospitality journal
364
Journal of travel and tourism marketing
347
SpringerLink / Bücher
347
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
334
Annals of tourism research : ATR ; a social sciences journal
270
Tourism planning & development
250
Intereconomics : review of European economic policy
245
Discussion paper series / IZA
220
Working paper
219
Journal of business research : JBR
205
Discussion paper / Centre for Economic Policy Research
194
IZA Discussion Paper
178
United Nations publication
170
Europa-Archiv / Beiträge und Berichte : Zeitschrift für internationale Politik ; Halbmonatsschrift der Deutschen Gesellschaft für Auswärtige Politik
163
NBER working paper series
163
Ifo Schnelldienst
161
Overseas business reports : OBR
161
Working paper / National Bureau of Economic Research, Inc.
161
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
150
Springer eBook Collection
148
Journal of air transport management
142
NBER Working Paper
142
Applied economics
141
Europäische Hochschulschriften / 5
135
Jahrbuch der Absatz- und Verbrauchsforschung
135
Die Bank
126
CESifo working papers
123
ifo Schnelldienst
122
Tourism review
119
Journal of common market studies : JCMS
115
Tourism and hospitality research : the surrey quarterly review
115
Ifo-Schnelldienst
114
Aussenwirtschaft : schweizerische Zeitschrift für internationale Wirtschaftsbeziehungen ; the Swiss review of international economic relations
112
European treaty series : agreements and conventions concluded between the members of the Council of Europe
112
more ...
less ...
Source
All
ECONIS (ZBW)
184
Showing
1
-
10
of
184
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The index of consumer sentiment toward marketing
Gaski, John F.
- In:
Journal of marketing
50
(
1986
)
3
,
pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
Saved in:
2
Multiple orientations for the conduct of marketing research : an analysis of the academic-practitioner distinction
Brinberg, David
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 161-173
Persistent link: https://www.econbiz.de/10001016023
Saved in:
3
Judicial standards for survey research : an update and guidelines
Morgan, Fred W.
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 59-70
Persistent link: https://www.econbiz.de/10001082064
Saved in:
4
Developing, disseminating, and utilizing marketing knowledge
In:
Journal of marketing
52
(
1988
)
4
,
pp. 1-25
Persistent link: https://www.econbiz.de/10001056300
Saved in:
5
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
6
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
Saved in:
7
Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing
;
Hu, Ye
;
Damangir, Sina
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
Saved in:
8
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
9
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
10
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->