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Consumer behaviour
290
Konsumentenverhalten
290
Brand management
57
Markenführung
57
Markenartikel
55
Beziehungsmarketing
53
Relationship marketing
53
Brand image
50
Markenimage
50
Brand
46
Social Web
34
Social web
34
Internet marketing
30
Online-Marketing
30
Marketing management
27
Marketingmanagement
27
Preismanagement
23
Pricing strategy
23
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23
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Online retailing
22
Online-Handel
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Viral marketing
22
Virales Marketing
22
Advertising effects
21
Einzelhandel
21
Retail trade
21
Werbewirkung
21
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19
Werbung
19
Customer satisfaction
14
E-commerce
14
Electronic Commerce
14
Kundenzufriedenheit
14
New product development
14
Produktentwicklung
14
Sales promotion
14
Verkaufsförderung
14
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13
Service quality
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English
313
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Grewal, Dhruv
7
Kumar, V.
7
Palmatier, Robert W.
7
Houston, Mark B.
6
MacInnis, Deborah J.
6
Haws, Kelly L.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Kannan, P. K.
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Steenkamp, Jan-Benedict E. M.
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Katona, Zsolt
3
Keh, Hean Tat
3
Kozinets, Robert V.
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
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Journal of marketing
Journal of business research : JBR
2,035
Journal of retailing and consumer services
1,952
International journal of consumer studies
766
International journal of hospitality management
729
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
560
Working paper / National Bureau of Economic Research, Inc.
504
The journal of brand management : an international journal
458
The journal of product & brand management
421
NBER Working Paper
404
Journal of marketing research : JMR
401
Asia Pacific journal of marketing and logistics
394
SpringerLink / Bücher
389
European Journal of Marketing
378
European journal of marketing : EJM
376
Journal of Consumer Marketing
370
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
322
Journal of travel and tourism marketing
321
Journal of marketing management : MM
317
Journal of retailing
317
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Tourism management : research, policies, practice
309
Journal of marketing communications
307
Cogent business & management
299
Journal of fashion marketing and management
299
Marketing letters : a journal of research in marketing
299
International journal of retail & distribution management
296
The international review of retail, distribution and consumer research
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
Journal of the Academy of Marketing Science
290
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
284
Technological forecasting & social change : an international journal
267
International Journal of Retail & Distribution Management
264
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
261
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ECONIS (ZBW)
322
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1
Size and share of customer wallet
Du, Rex Yuxing
;
Kamakura, Wagner A.
;
Mela, Carl F.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10003557064
Saved in:
2
Better not smile at the price : the differential role of
brand
anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
3
Price promotion for emotional impact
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
Saved in:
4
Branded service encounters : strategically aligning employee behavior with the
brand
positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
5
Low prices are just the beginning : price image in retail management
Hamilton, Ryan
;
Chernev, Alexander
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010203384
Saved in:
6
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
7
Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
Saved in:
8
Is Nestlé a lady? : the feminine
brand
name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
9
Mickey D's has more street cred than McDonald's : consumer
brand
nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
10
When algorithms fail : consumers' responses to
brand
harm crises caused by algorithm errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
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