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Patil, Ashutosh; Syam, Niladri - In: Journal of marketing 82 (2018) 1, pp. 57-73

Persistent link: https://www.econbiz.de/10011804091

Dam, André van - In: Journal of marketing 41 (1977) 1, pp. 19-23

Persistent link: https://www.econbiz.de/10002047453

Alton, A. J. - In: Journal of marketing 27 (1963) 3, pp. 47-51

Persistent link: https://www.econbiz.de/10001830662

Andrus, Roman R. - In: Journal of marketing 32 (1968) 2, pp. 1-7

Persistent link: https://www.econbiz.de/10001834966

Charnes, A. - In: Journal of marketing 49 (1985) 2, pp. 93-105

Persistent link: https://www.econbiz.de/10001992200

Bund, Henry; Carroll, James W. - In: Journal of marketing 21 (1957) 3, pp. 268-325

Persistent link: https://www.econbiz.de/10001969035

Cardozo, Richard N.; Ross, Ivan; Rudelius, William - In: Journal of marketing 36 (1972) 1, pp. 10-16

Persistent link: https://www.econbiz.de/10001976320

Bartels, Robert D. W. - In: Journal of marketing 28 (1964) 3, pp. 59-61

Persistent link: https://www.econbiz.de/10001877176

Bartels, Robert D. W. - In: Journal of marketing 31 (1967) 1, pp. 20-26

Persistent link: https://www.econbiz.de/10001877259

Arndt, Johan - In: Journal of marketing 49 (1985) 3, pp. 11-23

Persistent link: https://www.econbiz.de/10001864950