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Symbiotic marketing revisited
Varadarajan, Poondi Rajan - In: Journal of marketing 50 (1986) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10001008472
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Barriers to entry and market entry decisions in consumer and industrial goods markets
Karakaya, Fahri - In: Journal of marketing 53 (1989) 2, pp. 80-91
Persistent link: https://www.econbiz.de/10001064216
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Product diversity and firm performance : an empirical investigation
Varadarajan, Poondi Rajan - In: Journal of marketing 50 (1986) 3, pp. 43-57
Persistent link: https://www.econbiz.de/10001011993
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Classifying products strategically
Murphy, Patrick E. - In: Journal of marketing 50 (1986) 3, pp. 24-42
Persistent link: https://www.econbiz.de/10001011994
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Key success factors for manufacturers' sales promotions in package goods
Hardy, Kenneth G. - In: Journal of marketing 50 (1986) 3, pp. 13-23
Persistent link: https://www.econbiz.de/10001011995
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Horizontal cooperative sales promotion : a framework for classification and additional perspectives
Varadarajan, Poondi Rajan - In: Journal of marketing 50 (1986) 2, pp. 61-73
Persistent link: https://www.econbiz.de/10001011999
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Strategic brand concept-image management
Park, C. Whan - In: Journal of marketing 50 (1986) 4, pp. 135-145
Persistent link: https://www.econbiz.de/10001013452
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Distributor power versus manufacturer power : the customer role
Butaney, Gul - In: Journal of marketing 52 (1988) 1, pp. 52-63
Persistent link: https://www.econbiz.de/10001051415
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The role of dependence balancing in safeguarding transaction-specific assets in conventional channels
Heide, Jan B. - In: Journal of marketing 52 (1988) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10001051417
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Tracing emergent processes in marketing strategy formation
Hutt, Michael D. - In: Journal of marketing 52 (1988) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10001051418