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Understanding service retention within and across cohorts using limited information
Schweidel, David A.; Fader, Peter; Bradlow, Eric T. - In: Journal of marketing 72 (2008) 1, pp. 82-94
Persistent link: https://www.econbiz.de/10003643026
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Is customer participation in value creation a double-edged sword? : evidence from professional financial services across cultures
Chan, Kimmy Wa; Yim, Chi-kin; Lam, Simon S. K. - In: Journal of marketing 74 (2010) 3, pp. 48-64
Persistent link: https://www.econbiz.de/10008822104
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How salary receipt affects consumers' regulatory motivations and product preferences
Mishra, Himanshu; Mishra, Arul; Nayakankuppam, Dhananjay - In: Journal of marketing 74 (2010) 5, pp. 93-103
Persistent link: https://www.econbiz.de/10009237709
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Before or after? : the effects of payment decision timing in pay-what-you-want contexts
Raghabendra Pratap KC; Mak, Vincent; Ofek, Elie - In: Journal of marketing 87 (2023) 4, pp. 618-635
Persistent link: https://www.econbiz.de/10014325392
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Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till; Güntürkün, Pascal; Schons, Laura Marie; … - In: Journal of marketing 79 (2015) 6, pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
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Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects
Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L. - In: Journal of marketing 79 (2015) 3, pp. 74-90
Persistent link: https://www.econbiz.de/10011485863
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From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish; Bezawada, Ram; Rishika, Rishika; … - In: Journal of marketing 80 (2016) 1, pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
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The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung; Taylor, Steven A. - In: Journal of marketing 80 (2016) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
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When does (mis)fit in customer orientation matter for frontline employees’ job satisfaction and performance?
Mengüç, Bülent; Auh, Seigyoung; Katsikeas, Constantine S. - In: Journal of marketing 80 (2016) 1, pp. 65-83
Persistent link: https://www.econbiz.de/10011507449
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Does the customer matter most? : exploring strategic frontline employees’ influence of customers, the internal business team, and external business partners
Plouffe, Christopher R.; Bolander, Willy; Cote, Joseph A.; … - In: Journal of marketing 80 (2016) 1, pp. 106-123
Persistent link: https://www.econbiz.de/10011507463