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Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
55
Relationship marketing
55
Brand management
54
Markenführung
54
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Palmatier, Robert W.
8
Grewal, Dhruv
7
Kumar, V.
7
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6
MacInnis, Deborah J.
6
Haws, Kelly L.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fang, Eric
4
Fuchs, Christoph
4
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4
Hennig-Thurau, Thorsten
4
Reinartz, Werner J.
4
Schreier, Martin
4
Steenkamp, Jan-Benedict E. M.
4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Herrmann, Andreas
3
Homburg, Christian
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
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Janiszewski, Chris A.
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Kannan, P. K.
3
Katona, Zsolt
3
Keh, Hean Tat
3
Kozinets, Robert V.
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
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Journal of marketing
Journal of business research : JBR
2,168
Journal of retailing and consumer services
1,970
International journal of consumer studies
764
International journal of hospitality management
762
Psychology & marketing
681
NBER working paper series
601
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Working paper / National Bureau of Economic Research, Inc.
543
SpringerLink / Bücher
473
NBER Working Paper
461
The journal of brand management : an international journal
451
The journal of product & brand management
423
Asia Pacific journal of marketing and logistics
410
Management science : journal of the Institute for Operations Research and the Management Sciences
406
Journal of marketing research : JMR
404
European journal of marketing : EJM
387
Journal of business ethics : JOBE
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of economic behavior & organization : JEBO
337
Journal of marketing management : MM
330
Cogent business & management
325
Journal of travel and tourism marketing
325
Journal of international consumer marketing
324
Journal of economic psychology : research in economic psychology and behavioral economics
323
Journal of retailing
323
Tourism management : research, policies, practice
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of marketing communications
309
Marketing letters : a journal of research in marketing
307
Technological forecasting & social change : an international journal
298
International journal of retail & distribution management
294
Journal of consumer behaviour : an international research review
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The international review of retail, distribution and consumer research
291
Journal of fashion marketing and management
289
The journal of consumer marketing
287
Journal of the Academy of Marketing Science
280
International journal of contemporary hospitality management
274
The journal of services marketing
274
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ECONIS (ZBW)
316
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1
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1
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
2
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
3
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
4
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
5
Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
6
Low prices are just the beginning : price image in retail management
Hamilton, Ryan
;
Chernev, Alexander
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010203384
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
Price promotion for emotional impact
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
Saved in:
9
Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
Saved in:
10
Size and share of customer wallet
Du, Rex Yuxing
;
Kamakura, Wagner A.
;
Mela, Carl F.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10003557064
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