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ECONIS (ZBW)
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1
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
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2
On managerial relevance
Jaworski, Bernard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009270879
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3
Evaluating and improving argument-centered works in
marketing
Skipper, Robert
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 60-75
Persistent link: https://www.econbiz.de/10001052729
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4
Special issue: theory and practice in
marketing
2017
Persistent link: https://www.econbiz.de/10011697504
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5
The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
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6
The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
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7
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
8
Marketing
scholarship 2.0
Lutz, Richard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 225-234
Persistent link: https://www.econbiz.de/10009270877
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9
Impact of emerging markets on
marketing
: rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
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10
Sophistication in research in
marketing
Lehmann, Donald R.
;
McAlister, Leigh
;
Staelin, Richard
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 155-165
Persistent link: https://www.econbiz.de/10009270888
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