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R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
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On managerial relevance
Jaworski, Bernard J. - In: Journal of marketing 75 (2011) 4, pp. 211-224
Persistent link: https://www.econbiz.de/10009270879
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Evaluating and improving argument-centered works in marketing
Skipper, Robert - In: Journal of marketing 51 (1987) 4, pp. 60-75
Persistent link: https://www.econbiz.de/10001052729
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Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
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The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S. - In: Journal of marketing 74 (2010) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
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The influence of corporate messages on the product portfolio
Biehal, Gabriel; Sheinin, Daniel A. - In: Journal of marketing 71 (2007) 2, pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: Journal of marketing 76 (2012) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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Marketing scholarship 2.0
Lutz, Richard J. - In: Journal of marketing 75 (2011) 4, pp. 225-234
Persistent link: https://www.econbiz.de/10009270877
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Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N. - In: Journal of marketing 75 (2011) 4, pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
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Sophistication in research in marketing
Lehmann, Donald R.; McAlister, Leigh; Staelin, Richard - In: Journal of marketing 75 (2011) 4, pp. 155-165
Persistent link: https://www.econbiz.de/10009270888