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Brand image
62
Markenimage
62
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
40
Markenführung
40
Brand
21
Markenartikel
21
Marketing management
9
Marketingmanagement
9
brand equity
9
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7
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Relationship marketing
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Advertising effects
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Brand extension
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branding
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Internationales Marketing
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Product liability
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Produktgestaltung
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brand management
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brands
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English
62
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Kwak, Hyokjin
3
Puzakova, Marina
3
Steenkamp, Jan-Benedict E. M.
3
Ailawadi, Kusum L.
2
Balachander, Subramanian
2
Batra, Rajeev
2
Breugelmans, Els
2
Cleeren, Kathleen
2
Eilert, Meike
2
Heerde, Harald J. van
2
Kalaignanam, Kartik
2
Kushwaha, Tarun
2
MacInnis, Deborah J.
2
Nunes, Joseph C.
2
Rocereto, Joseph F.
2
Swaminathan, Vanitha
2
Völckner, Franziska
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahearne, Michael
1
Angle, Justin
1
Argo, Jennifer J.
1
Bagozzi, Richard P.
1
Barone, Michael J.
1
Bijmolt, Tammo H. A.
1
Billett, Matthew T.
1
Bitner, Mary Jo
1
Breiner, Florian
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Carson, Stephen J.
1
Carvalho, Sergio W.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chang, Chun-Tuan
1
Chen, Haipeng
1
Chen, Zoey
1
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Journal of marketing
SpringerLink / Bücher
1,407
Journal of business research : JBR
486
The journal of brand management : an international journal
344
Gabler Edition Wissenschaft
318
Springer eBook Collection / Business and Economics
312
The journal of product & brand management
307
Springer eBook Collection
295
Journal of retailing and consumer services
243
Research
234
Europäische Hochschulschriften / 5
194
Lehrbuch
183
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
101
Tourism management : research, policies, practice
99
essentials
98
Gabler Research
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
91
Hamburger Schriften zur Marketingforschung
90
Innovatives Markenmanagement
90
Journal of marketing communications
90
Industrial marketing management : the international journal for industrial and high-tech firms
84
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Marketing intelligence & planning
80
International journal of hospitality management
79
Neue betriebswirtschaftliche Forschung : Nbf
77
Journal of international consumer marketing
76
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
DUV / Wirtschaftswissenschaft
71
Journal of strategic marketing
71
Schriftenreihe Studien zum Konsumentenverhalten
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Gabler-Edition Wissenschaft
67
International marketing review
65
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
Journal of global marketing
64
Journal of marketing management : MM
62
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ECONIS (ZBW)
62
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1
Consumer-based brand equity and firm risk
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
Saved in:
2
The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.
;
Nunes, Joseph C.
;
Matta, Shashi
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
Saved in:
3
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
4
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
5
The sound of brands
Argo, Jennifer J.
;
Popa, Monica
;
Smith, Malcolm C.
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 97-109
Persistent link: https://www.econbiz.de/10008826528
Saved in:
6
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
Saved in:
7
Signaling status with luxury goods : the role of brand prominence
Han, Young Jee
;
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 15-30
Persistent link: https://www.econbiz.de/10008826533
Saved in:
8
Negative spillover in brand portfolios : exploring the antecedents of asymmetric effects
Lei, Jing
;
Dawar, Niraj
;
Lemmink, Jos
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 111-123
Persistent link: https://www.econbiz.de/10003709046
Saved in:
9
Monitoring the dynamics of brand equity using store-level data
Sriram, S.
;
Balachander, Subramanian
;
Kalwani, Manohar U.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10003557058
Saved in:
10
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
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