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Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects
Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L. - In: Journal of marketing 79 (2015) 3, pp. 74-90
Persistent link: https://www.econbiz.de/10011485863
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From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish; Bezawada, Ram; Rishika, Rishika; … - In: Journal of marketing 80 (2016) 1, pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
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Know your customer : how salesperson perceptions of customer relationship quality form and influence account profitability
Mullins, Ryan R.; Ahearne, Michael; Lam, Son K.; Hall, … - In: Journal of marketing 78 (2014) 6, pp. 38-58
Persistent link: https://www.econbiz.de/10010463459
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Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.; Kumar, V.; Anand, Ankit - In: Journal of marketing 81 (2017) 6, pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
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Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish; Kumar, V.; Qu, Yingge; Chen, Sylia - In: Journal of marketing 76 (2012) 3, pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
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Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun; Shankar, Venkatesh - In: Journal of marketing 77 (2013) 4, pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
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How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.; Chang, Chun-Wei; Neslin, Scott A. - In: Journal of marketing 86 (2022) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
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Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till; Güntürkün, Pascal; Schons, Laura Marie; … - In: Journal of marketing 79 (2015) 6, pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
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The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung; Taylor, Steven A. - In: Journal of marketing 80 (2016) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
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When does (mis)fit in customer orientation matter for frontline employees’ job satisfaction and performance?
Mengüç, Bülent; Auh, Seigyoung; Katsikeas, Constantine S. - In: Journal of marketing 80 (2016) 1, pp. 65-83
Persistent link: https://www.econbiz.de/10011507449