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Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna; Van Osselaer, Stijn M. J.; Bijmolt, … - In: Journal of marketing 73 (2009) 4, pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
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Is customer participation in value creation a double-edged sword? : evidence from professional financial services across cultures
Chan, Kimmy Wa; Yim, Chi-kin; Lam, Simon S. K. - In: Journal of marketing 74 (2010) 3, pp. 48-64
Persistent link: https://www.econbiz.de/10008822104
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Exchanges in marketing systems : the case of subsistence consumer-merchants in Chennai, India
Viswanathan, Madhu; Rosa, Jose Antonio; Ruth, Julie A. - In: Journal of marketing 74 (2010) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10008822119
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Generating sales while providing service : a study of customer service representatives' ambidextrous behavior
Jasmand, Claudia; Blazevic, Vera; Ruyter, Ko de - In: Journal of marketing 76 (2012) 1, pp. 20-37
Persistent link: https://www.econbiz.de/10009729595
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Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.; Houston, Mark B.; Dant, Rajiv P.; … - In: Journal of marketing 77 (2013) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
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Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.; Whitwell, Gregory J.; Heide, Jan B. - In: Journal of marketing 77 (2013) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
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Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Journal of marketing 74 (2010) 5, pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
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Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.; Ahearne, Michael; Hu, Ye; Schillewaert, Niels - In: Journal of marketing 74 (2010) 6, pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
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Interfirm relational drivers of customer value
Palmatier, Robert W. - In: Journal of marketing 72 (2008) 4, pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
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Customer participation and the trade-off between new product innovativeness and speed to market
Fang, Eric - In: Journal of marketing 72 (2008) 4, pp. 90-104
Persistent link: https://www.econbiz.de/10003747966