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Brand
46
Markenartikel
46
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
32
Markenführung
32
Brand image
22
Markenimage
22
Emotion
18
Beziehungsmarketing
8
Relationship marketing
8
Social Web
6
Social web
6
Preismanagement
5
Pricing strategy
5
Advertising
4
Advertising effects
4
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4
Marketingmanagement
4
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Viral marketing
4
Virales Marketing
4
Werbewirkung
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Werbung
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branding
4
emotion
4
emotions
4
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Handelsmarke
3
Internet marketing
3
Kundenzufriedenheit
3
Linguistics
3
Linguistik
3
New product development
3
Online retailing
3
Online-Handel
3
Online-Marketing
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5
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1
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1
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English
66
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MacInnis, Deborah J.
3
Balachander, Subramanian
2
Du, Rex Yuxing
2
Fuchs, Christoph
2
Houston, Mark B.
2
Keh, Hean Tat
2
Kwak, Hyokjin
2
Muñiz, Albert M.
2
Puzakova, Marina
2
Reinartz, Werner J.
2
Schau, Hope Jensen
2
Schmitt, Bernd
2
Schreier, Martin
2
Sorescu, Alina
2
Steenkamp, Jan-Benedict E. M.
2
Ahuvia, Aaron
1
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Allard, Thomas
1
Angle, Justin
1
Arat, Mustafa Murat
1
Arnould, Eric J.
1
Aydinli, Aylin
1
Bagozzi, Richard P.
1
Ballings, Michel
1
Batra, Rajeev
1
Beck, Joshua T.
1
Bei, Zhiling
1
Berger, Jonah
1
Bertini, Marco
1
Bharadwaj, Neeraj
1
Biehal, Gabriel
1
Bitner, Mary Jo
1
Brakus, J. Jos̆ko
1
Brasel, S. Adam
1
Breiner, Florian
1
Breugelmans, Els
1
Brown, Stephen Walter
1
Brüggen, Elisabeth C.
1
Canniford, Robin
1
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Journal of marketing
Journal of business research : JBR
541
Journal of retailing and consumer services
328
The journal of brand management : an international journal
310
The journal of product & brand management
224
International journal of hospitality management
213
Psychology & marketing
161
SpringerLink / Bücher
117
European journal of marketing : EJM
112
Journal of consumer research : JCR ; an interdisciplinary bimonthly
112
Journal of business ethics : JOBE
109
Tourism management : research, policies, practice
106
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Marketing letters : a journal of research in marketing
77
Asia Pacific journal of marketing and logistics
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
72
Journal of marketing management : MM
68
Journal of travel and tourism marketing
68
International journal of contemporary hospitality management
66
Journal of marketing communications
66
Journal of economic psychology : research in economic psychology and behavioral economics
65
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
65
Journal of advertising research
64
Journal of hospitality marketing & management
63
Journal of marketing research : JMR
63
Academy of Management journal : AMJ
62
NBER working paper series
62
The service industries journal
61
Cogent business & management
60
International journal of consumer studies
57
The journal of consumer marketing
57
Journal of business and psychology
55
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of strategic marketing
53
European journal of marketing
52
Journal of the Academy of Marketing Science
52
Marketing intelligence & planning
51
The journal of services marketing
51
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ECONIS (ZBW)
66
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1
Brand
love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
2
Price promotion for emotional impact
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
Saved in:
3
Not all repeat customers are the same : designing effective cross-selling promotion on the basis of attitudinal loyalty and habit
Liu-Thompkins, Yuping
;
Tam, Leona
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 21-36
Persistent link: https://www.econbiz.de/10009793112
Saved in:
4
The role of brands and mediating technologies in assembling long-distance family practices
Epp, Amber M.
;
Schau, Hope Jensen
;
Price, Linda L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 81-101
Persistent link: https://www.econbiz.de/10010360377
Saved in:
5
Trademark strategy
Cohen, Dorothy
- In:
Journal of marketing
50
(
1986
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10001008469
Saved in:
6
Strategic
brand
concept-image management
Park, C. Whan
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 135-145
Persistent link: https://www.econbiz.de/10001013452
Saved in:
7
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and
brand
consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
8
Better not smile at the price : the differential role of
brand
anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
9
Immediate responses of online
brand
search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
10
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
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