//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Electronic Tickets, Smart Card...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Network economics
2
Netzwerkökonomik
2
Advertising
1
Ankündigungseffekt
1
Announcement effect
1
Business network
1
Competition
1
Consumer behaviour
1
Crisis management
1
Electronic product
1
Elektronisches Produkt
1
Konsumentenverhalten
1
Krisenmanagement
1
Market entry
1
Markteintritt
1
Product liability
1
Product quality
1
Produkthaftung
1
Produktqualität
1
Technischer Fortschritt
1
Technological change
1
USA
1
United States
1
Unternehmensnetzwerk
1
Werbung
1
Wettbewerb
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
event study
1
marketing–finance interface
1
prerecall advertising
1
product recall
1
product-harm crisis management
1
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Reprint
1
Language
All
Undetermined
6
English
3
Author
All
Xie, Jinhong
6
Wang, Qi
5
Shugan, Steven M.
3
Chen, Yubo
2
Day, George S.
1
Deighton, John
1
Desiraju, Ramarao
1
Dyer, Barbara
1
Eliashberg, Jehoshua
1
Gao, Haibing
1
Gummesson, Evert
1
Hunt, Shelby D.
1
Narayandas, Das
1
Prahalad, C.K.
1
Rust, Roland T.
1
Song, X.Michael
1
Wilbur, Kenneth C.
1
more ...
less ...
Published in...
All
Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Marketing Science
47
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing research : JMR
10
Management Science
9
MSI reports : working paper series
4
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Discussion Paper
2
Discussion Papers / Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
2
Journal of marketing research
2
Journal of retailing
2
Operations research, Management science : OR MS ; the international literature digest
2
Production and Operations Management
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
California management review : CMR
1
Handbook of marketing
1
Handbook of pricing research in marketing
1
Handbook of research on new product development
1
Information systems research : ISR
1
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Marketing science
1
Operations research
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
The History of Marketing Science
1
The history of marketing science
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
OLC EcoSci
6
ECONIS (ZBW)
3
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Survival in markets with network effects : product compatibility and order-of-entry effects
Wang, Qi
;
Chen, Yubo
;
Xie, Jinhong
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10008826534
Saved in:
2
Should ad spending increase or decrease before a recall announcement? : the marketing-finance interface in product-harm crisis management
Gao, Haibing
;
Xie, Jinhong
;
Wang, Qi
;
Wilbur, Kenneth C.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 80-99
Persistent link: https://www.econbiz.de/10011372420
Saved in:
3
Will consumers be willing to pay more when your competitors adopt your technology? : the impacts of the supporting-firm base in markets with network effects
Wang, Qi
;
Xie, Jinhong
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009297021
Saved in:
4
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
Song, X.Michael
;
Xie, Jinhong
;
Dyer, Barbara
- In:
Journal of marketing
64
(
2000
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10005961455
Saved in:
5
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Wang, Qi
;
Chen, Yubo
;
Xie, Jinhong
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10008432050
Saved in:
6
Will Consumers Be Willing to Pay More When Your Competitors Adopt Your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects
Wang, Qi
;
Xie, Jinhong
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009333748
Saved in:
7
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
Day, George S.
;
Deighton, John
;
Narayandas, Das
; …
- In:
Journal of marketing
68
(
2004
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10005929510
Saved in:
8
Strategic Service Pricing and Yield Management
Desiraju, Ramarao
;
Shugan, Steven M.
- In:
Journal of marketing
63
(
1999
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10005970711
Saved in:
9
Film Critics: Influencers or Predictors?
Eliashberg, Jehoshua
;
Shugan, Steven M.
- In:
Journal of marketing
61
(
1997
)
2
,
pp. 68-78
Persistent link: https://www.econbiz.de/10005984697
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->