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Survival in markets with network effects : product compatibility and order-of-entry effects
Wang, Qi; Chen, Yubo; Xie, Jinhong - In: Journal of marketing 74 (2010) 4, pp. 1-14
Persistent link: https://www.econbiz.de/10008826534
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Should ad spending increase or decrease before a recall announcement? : the marketing-finance interface in product-harm crisis management
Gao, Haibing; Xie, Jinhong; Wang, Qi; Wilbur, Kenneth C. - In: Journal of marketing 79 (2015) 5, pp. 80-99
Persistent link: https://www.econbiz.de/10011372420
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Will consumers be willing to pay more when your competitors adopt your technology? : the impacts of the supporting-firm base in markets with network effects
Wang, Qi; Xie, Jinhong - In: Journal of marketing 75 (2011) 5, pp. 1-17
Persistent link: https://www.econbiz.de/10009297021
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Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
Song, X.Michael; Xie, Jinhong; Dyer, Barbara - In: Journal of marketing 64 (2000) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10005961455
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Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Wang, Qi; Chen, Yubo; Xie, Jinhong - In: Journal of marketing 74 (2010) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10008432050
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Will Consumers Be Willing to Pay More When Your Competitors Adopt Your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects
Wang, Qi; Xie, Jinhong - In: Journal of marketing 75 (2011) 5, pp. 1-18
Persistent link: https://www.econbiz.de/10009333748
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Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
Day, George S.; Deighton, John; Narayandas, Das; … - In: Journal of marketing 68 (2004) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10005929510
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Strategic Service Pricing and Yield Management
Desiraju, Ramarao; Shugan, Steven M. - In: Journal of marketing 63 (1999) 1, pp. 44-56
Persistent link: https://www.econbiz.de/10005970711
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Film Critics: Influencers or Predictors?
Eliashberg, Jehoshua; Shugan, Steven M. - In: Journal of marketing 61 (1997) 2, pp. 68-78
Persistent link: https://www.econbiz.de/10005984697