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1
Distribution network redesign for marketing competitiveness
Shang, Jennifer
;
Yildirim, Tuba Pinar
;
Tadikamalla, Pandu
; …
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 146-163
Persistent link: https://www.econbiz.de/10003820614
Saved in:
2
When does recognition increase charitable behavior? : toward a moral identity-based model
Winterich, Karen Page
;
Mittal, Vikas
;
Aquino, Karl
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 121-134
Persistent link: https://www.econbiz.de/10009747816
Saved in:
3
How does local-global identity affect price sensitivity?
Gao, Huachao
;
Zhang, Yinlong
;
Mittal, Vikas
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011697775
Saved in:
4
Improving cancer outreach effectiveness through targeting and economic assessments : insights from a randomized field experiment
Chen, Yixing
;
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Mittal, Vikas
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012214885
Saved in:
5
Relative strategic emphasis and firm-idiosyncratic risk : the moderating role of relative performance and demand instability
Han, Kyuhong
;
Mittal, Vikas
;
Zhang, Yan
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011734795
Saved in:
6
Reflections on publishing in the Journal of Marketing
Kumar, V.
;
Mittal, Vikas
;
Morgan, Neil A.
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 1-9
Persistent link: https://www.econbiz.de/10011955013
Saved in:
7
Understanding Firms' Customer Satisfaction Information Usage
Morgan, Neil A.
;
Anderson, Eugene W.
;
Mittal, Vikas
- In:
Journal of marketing
69
(
2005
)
3
,
pp. 131-151
Persistent link: https://www.econbiz.de/10005921818
Saved in:
8
Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation
Mittal, Vikas
;
Kamakura, Wagner A.
;
Govind, Rahul
- In:
Journal of marketing
68
(
2004
)
3
,
pp. 48-62
Persistent link: https://www.econbiz.de/10005926087
Saved in:
9
Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach
Mittal, Vikas
;
Kumar, Pankaj
;
Tsiros, Michael
- In:
Journal of marketing
63
(
1999
)
2
,
pp. 88-101
Persistent link: https://www.econbiz.de/10005968701
Saved in:
10
The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions
Mittal, Vikas
;
Ross Jr, William T.
;
Baldasare, Patrick M.
- In:
Journal of marketing
62
(
1998
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10005979233
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