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Distribution network redesign for marketing competitiveness
Shang, Jennifer; Yildirim, Tuba Pinar; Tadikamalla, Pandu; … - In: Journal of marketing 73 (2009) 2, pp. 146-163
Persistent link: https://www.econbiz.de/10003820614
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When does recognition increase charitable behavior? : toward a moral identity-based model
Winterich, Karen Page; Mittal, Vikas; Aquino, Karl - In: Journal of marketing 77 (2013) 3, pp. 121-134
Persistent link: https://www.econbiz.de/10009747816
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How does local-global identity affect price sensitivity?
Gao, Huachao; Zhang, Yinlong; Mittal, Vikas - In: Journal of marketing 81 (2017) 3, pp. 62-79
Persistent link: https://www.econbiz.de/10011697775
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Improving cancer outreach effectiveness through targeting and economic assessments : insights from a randomized field experiment
Chen, Yixing; Lee, Ju-Yeon; Sridhar, Shrihari; Mittal, Vikas - In: Journal of marketing 84 (2020) 3, pp. 1-27
Persistent link: https://www.econbiz.de/10012214885
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Relative strategic emphasis and firm-idiosyncratic risk : the moderating role of relative performance and demand instability
Han, Kyuhong; Mittal, Vikas; Zhang, Yan - In: Journal of marketing 81 (2017) 4, pp. 25-44
Persistent link: https://www.econbiz.de/10011734795
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Reflections on publishing in the Journal of Marketing
Kumar, V.; Mittal, Vikas; Morgan, Neil A. - In: Journal of marketing 82 (2018) 6, pp. 1-9
Persistent link: https://www.econbiz.de/10011955013
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Understanding Firms' Customer Satisfaction Information Usage
Morgan, Neil A.; Anderson, Eugene W.; Mittal, Vikas - In: Journal of marketing 69 (2005) 3, pp. 131-151
Persistent link: https://www.econbiz.de/10005921818
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Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation
Mittal, Vikas; Kamakura, Wagner A.; Govind, Rahul - In: Journal of marketing 68 (2004) 3, pp. 48-62
Persistent link: https://www.econbiz.de/10005926087
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Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach
Mittal, Vikas; Kumar, Pankaj; Tsiros, Michael - In: Journal of marketing 63 (1999) 2, pp. 88-101
Persistent link: https://www.econbiz.de/10005968701
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The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions
Mittal, Vikas; Ross Jr, William T.; Baldasare, Patrick M. - In: Journal of marketing 62 (1998) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10005979233