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Subject
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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
124
Relationship marketing
124
Marketing management
98
Marketingmanagement
98
Brand management
55
Markenführung
55
Brand image
47
Markenimage
47
USA
47
United States
47
Social Web
38
Social web
38
Internet marketing
37
Online-Marketing
37
Customer satisfaction
29
Kundenzufriedenheit
29
Brand
27
Markenartikel
27
Viral marketing
27
Virales Marketing
27
Advertising effects
23
Lieferantenmanagement
23
Supplier relationship management
23
Werbewirkung
23
Online retailing
22
Online-Handel
22
Preismanagement
22
Pricing strategy
22
Dienstleistungsqualität
21
Einzelhandel
21
Retail trade
21
Service quality
21
Marketing
20
Theorie
20
Theory
20
Advertising
19
Werbung
19
E-commerce
18
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Undetermined
179
Free
18
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Article
431
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Article in journal
428
Aufsatz in Zeitschrift
428
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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1
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Language
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English
431
Author
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Kumar, V.
14
Palmatier, Robert W.
14
Grewal, Dhruv
10
Homburg, Christian
10
Houston, Mark B.
6
MacInnis, Deborah J.
6
Walker Reczek, Rebecca
6
Wieseke, Jan
6
Fang, Eric
5
Grewal, Rajdeep
5
Haws, Kelly L.
5
Kannan, P. K.
5
Schreier, Martin
5
Verhoef, Peter C.
5
White, Katherine
5
Ailawadi, Kusum L.
4
Batra, Rajeev
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Janakiraman, Ramkumar
4
Luo, Xueming
4
Melnyk, Valentyna
4
Pauwels, Koen
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Schweidel, David A.
4
Srinivasan, Raji
4
Steenkamp, Jan-Benedict E. M.
4
Varadarajan, Poondi Rajan
4
Zhang, Jonathan Z.
4
Ahearne, Michael
3
Alavi, Sascha
3
Aspara, Jaakko
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Dant, Rajiv P.
3
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Published in...
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Journal of marketing
Journal of business research : JBR
2,499
Journal of retailing and consumer services
2,084
International journal of hospitality management
857
International journal of consumer studies
774
SpringerLink / Bücher
721
Psychology & marketing
704
Industrial marketing management : the international journal for industrial and high-tech firms
665
NBER working paper series
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Working paper / National Bureau of Economic Research, Inc.
563
European Journal of Marketing
538
NBER Working Paper
492
European journal of marketing : EJM
490
Asia Pacific journal of marketing and logistics
452
Journal of marketing management : MM
452
Journal of strategic marketing
447
Journal of the Academy of Marketing Science
436
Management science : journal of the Institute for Operations Research and the Management Sciences
427
The journal of product & brand management
419
The journal of brand management : an international journal
414
Journal of Consumer Marketing
406
Journal of marketing research : JMR
402
Journal of travel and tourism marketing
378
Journal of marketing communications
376
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
374
The journal of services marketing
373
Tourism management : research, policies, practice
364
Marketing intelligence & planning
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of retailing
349
Cogent business & management
343
Marketing letters : a journal of research in marketing
341
The service industries journal
334
Journal of international consumer marketing
331
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
International journal of contemporary hospitality management
321
Journal of business ethics : JOBE
320
International journal of retail & distribution management
318
The international review of retail, distribution and consumer research
311
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ECONIS (ZBW)
431
Showing
1
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10
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431
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1
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
2
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
3
Enough Is enough! : the fine line in executing multichannel relational communication
Godfrey, Andrea
;
Seiders, Kathleen
;
Voss, Glenn B.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 94-109
Persistent link: https://www.econbiz.de/10009270906
Saved in:
4
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
5
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
Saved in:
6
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
7
Group marketing : theory, mechanisms, and dynamics
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011734792
Saved in:
8
Marketing commmunication drivers of adoption timing of a new e-service among existing customers
Prins, Remco
;
Verhoef, Peter C.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10003557086
Saved in:
9
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
10
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
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