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Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin; Winterich, Karen Page - In: Journal of marketing 77 (2013) 2, pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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Enough Is enough! : the fine line in executing multichannel relational communication
Godfrey, Andrea; Seiders, Kathleen; Voss, Glenn B. - In: Journal of marketing 75 (2011) 4, pp. 94-109
Persistent link: https://www.econbiz.de/10009270906
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Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish; Kumar, V.; Qu, Yingge; Chen, Sylia - In: Journal of marketing 76 (2012) 3, pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
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Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun; Shankar, Venkatesh - In: Journal of marketing 77 (2013) 4, pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
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Understanding customer experience throughout the customer journey
Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of marketing 80 (2016) 6, pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
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Group marketing : theory, mechanisms, and dynamics
Harmeling, Colleen M.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 4, pp. 1-24
Persistent link: https://www.econbiz.de/10011734792
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Marketing commmunication drivers of adoption timing of a new e-service among existing customers
Prins, Remco; Verhoef, Peter C. - In: Journal of marketing 71 (2007) 2, pp. 169-183
Persistent link: https://www.econbiz.de/10003557086
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Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.; Morgan, Neil A.; Fornell, Claes - In: Journal of marketing 77 (2013) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
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Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita; Kumar, Alok; Grewal, Rajdeep - In: Journal of marketing 78 (2014) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10010419910