//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer typology : 3D virtual...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
55
Relationship marketing
55
Internet marketing
47
Online-Marketing
47
Brand management
44
Markenführung
44
Brand image
43
Markenimage
43
Social Web
36
Social web
36
Marketing management
28
Marketingmanagement
28
Viral marketing
25
Virales Marketing
25
Advertising effects
24
Werbewirkung
24
Preismanagement
22
Pricing strategy
22
Brand
21
Einzelhandel
21
Markenartikel
21
Retail trade
21
USA
21
United States
21
Advertising
20
Online retailing
20
Online-Handel
20
Werbung
20
Sales promotion
15
Verkaufsförderung
15
E-commerce
14
Electronic Commerce
14
Customer satisfaction
13
Dienstleistungsqualität
13
Kundenzufriedenheit
13
New product development
13
Produktentwicklung
13
Service quality
13
more ...
less ...
Online availability
All
Undetermined
143
Free
15
Type of publication
All
Article
302
Type of publication (narrower categories)
All
Article in journal
300
Aufsatz in Zeitschrift
300
Language
All
English
302
Author
All
Grewal, Dhruv
8
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Houston, Mark B.
4
Janakiraman, Ramkumar
4
Katona, Zsolt
4
Lamberton, Cait
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Schreier, Martin
4
Wilbur, Kenneth C.
4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gordon, Brett R.
3
Herrmann, Andreas
3
Homburg, Christian
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janiszewski, Chris A.
3
Jerath, Kinshuk
3
Kannan, P. K.
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Libai, Barak
3
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
2,128
Journal of retailing and consumer services
1,979
International journal of consumer studies
770
International journal of hospitality management
766
Psychology & marketing
703
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
529
SpringerLink / Bücher
502
Working paper / National Bureau of Economic Research, Inc.
448
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
403
NBER Working Paper
396
Management science : journal of the Institute for Operations Research and the Management Sciences
383
European journal of marketing : EJM
377
Tourism management : research, policies, practice
370
Journal of marketing research : JMR
366
The journal of brand management : an international journal
365
Journal of travel and tourism marketing
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of marketing communications
343
Journal of marketing management : MM
340
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
323
Technological forecasting & social change : an international journal
323
Cogent business & management
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
Journal of retailing
318
Marketing letters : a journal of research in marketing
312
Journal of fashion marketing and management
304
Journal of consumer behaviour : an international research review
297
International journal of retail & distribution management
295
The journal of consumer marketing
295
International journal of contemporary hospitality management
285
International journal of internet marketing and advertising : IJIMA
283
Journal of the Academy of Marketing Science
283
Young consumers : insight and ideas for responsible marketers
279
The international review of retail, distribution and consumer research
277
Journal of business ethics : JOBE
273
Journal of hospitality marketing & management
271
more ...
less ...
Source
All
ECONIS (ZBW)
302
Showing
1
-
10
of
302
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
2
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
3
Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 121-132
Persistent link: https://www.econbiz.de/10003995127
Saved in:
4
Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
West, …
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 105-120
Persistent link: https://www.econbiz.de/10009670259
Saved in:
5
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
6
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
7
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
8
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
9
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
10
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->