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Marketing management
98
Marketingmanagement
98
Consumer behaviour
27
Konsumentenverhalten
27
USA
22
United States
22
Marketing
19
Beziehungsmarketing
11
Relationship marketing
11
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9
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marketing strategy
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Online-Marketing
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Lieferantenmanagement
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Business-to-business marketing
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Markenartikel
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Social Web
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Viral marketing
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business-to-business marketing
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marketing mix
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English
102
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Kumar, V.
6
Homburg, Christian
4
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
MacInnis, Deborah J.
3
Hanssens, Dominique M.
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Kalra, Ajay
2
Kozinets, Robert V.
2
Kushwaha, Tarun
2
Lamey, Lien
2
Lehmann, Donald R.
2
Morgan, Neil A.
2
Palmatier, Robert W.
2
Park, C. Whan
2
Pauwels, Koen
2
Rego, Lopo L.
2
Ruekert, Robert W.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Walker, Orville C.
2
Affonso, Felipe M.
1
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Alba, Joseph W.
1
Argo, Jennifer J.
1
Aspara, Jaakko
1
Balachander, Subramanian
1
Barone, Michael J.
1
Batra, Rajeev
1
Bayerl, Andreas
1
Beichert, Maximilian
1
Ben Sliman, Malek
1
Bendig, David
1
Berger, Jonah
1
Bezawada, Ram
1
Bharadwaj, Neeraj
1
Biehal, Gabriel
1
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Journal of marketing
Journal of business research : JBR
504
Journal of business ethics : JOBE
414
SpringerLink / Bücher
378
Industrial marketing management : the international journal for industrial and high-tech firms
295
Europäische Hochschulschriften / 5
276
Journal of strategic marketing
205
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
196
Corporate social responsibility and environmental management
185
Business strategy and the environment
179
Gabler Edition Wissenschaft
153
Springer eBook Collection
137
European journal of marketing : EJM
136
Journal of marketing management : MM
131
Journal of the Academy of Marketing Science
124
The journal of business & industrial marketing
119
Journal of marketing communications
115
International journal of project management : the journal of The International Project Management Association
104
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Business & society
100
The Academy of Management review : AMR
99
Lehrbuch
94
Marketing intelligence & planning
91
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
90
Journal of retailing and consumer services
86
Technological forecasting & social change : an international journal
86
Journal of management studies : JMS
85
Die Betriebswirtschaft : DBW
82
Tourism management : research, policies, practice
82
Strategic management journal
79
Business horizons
76
The journal of brand management : an international journal
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Springer eBook Collection / Business and Economics
73
Journal of business economics : JBE
72
Faculty & research / Insead : working paper series
70
European Journal of Marketing
69
Marketing Intelligence & Planning
68
Cogent business & management
67
Research
64
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ECONIS (ZBW)
102
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1
Marketings's interaction with other functional units : a conceptual framework and empir. evidence
Ruekert, Robert W.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10001053016
Saved in:
2
Marketing of the life sciences : a new framework and research agenda for a nascent field
Stremersch, Stefan
;
Van Dyck, Walter
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 4-30
Persistent link: https://www.econbiz.de/10003860851
Saved in:
3
Distribution network redesign for marketing competitiveness
Shang, Jennifer
;
Yildirim, Tuba Pinar
;
Tadikamalla, Pandu
; …
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 146-163
Persistent link: https://www.econbiz.de/10003820614
Saved in:
4
MSI and Emory University special section on marketing strategy and Wall Street
In:
Journal of marketing
73
(
2009
)
6
,
pp. 115-266
Persistent link: https://www.econbiz.de/10003901141
Saved in:
5
Marketing strategy and Wall Street : nailing down marketing's impact
Hanssens, Dominique M.
;
Rust, Roland T.
;
Srivastava, …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 115-118
Persistent link: https://www.econbiz.de/10003901143
Saved in:
6
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
7
Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
Saved in:
8
Geographical information systems-based marketing decisions : effects of alternative visualizations on decision quality
Ozimec, Ana-Marija
;
Natter, Martin
;
Reutterer, Thomas
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 94-110
Persistent link: https://www.econbiz.de/10008702737
Saved in:
9
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
10
To bundle or not to bundle : determinants of the profitability of multi-item auctions
Popkowski Leszczyc, Peter T. L.
;
Häubl, Gerald
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 110-124
Persistent link: https://www.econbiz.de/10008826527
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