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Marketing management
98
Marketingmanagement
98
Consumer behaviour
27
Konsumentenverhalten
27
USA
21
United States
21
Marketing
19
Beziehungsmarketing
11
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11
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9
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marketing strategy
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Ethik
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1
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English
109
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Kumar, V.
6
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
Hanssens, Dominique M.
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Kalra, Ajay
2
Kushwaha, Tarun
2
Lamey, Lien
2
Luo, Xueming
2
MacInnis, Deborah J.
2
Morgan, Neil A.
2
Palmatier, Robert W.
2
Park, C. Whan
2
Pauwels, Koen
2
Rego, Lopo L.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Argo, Jennifer J.
1
Aspara, Jaakko
1
Balachander, Subramanian
1
Barone, Michael J.
1
Batra, Rajeev
1
Bayerl, Andreas
1
Beichert, Maximilian
1
Ben Sliman, Malek
1
Bendig, David
1
Berger, Jonah
1
Bezawada, Ram
1
Bharadwaj, Neeraj
1
Bharadwaj, Sundar G.
1
Bhattacharya, C. B.
1
Biehal, Gabriel
1
Boyd, Naja Williams
1
Bradford, Tonya Williams
1
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Journal of marketing
SpringerLink / Bücher
1,100
Journal of business ethics : JOBE
1,059
Europäische Hochschulschriften / 5
480
Journal of business research : JBR
465
Springer eBook Collection
299
Journal of Business Ethics
275
Journal of business ethics : JBE
265
Industrial marketing management : the international journal for industrial and high-tech firms
260
Ifo Schnelldienst
242
Gabler Edition Wissenschaft
241
Working paper / National Bureau of Economic Research, Inc.
222
Journal of strategic marketing
199
NBER working paper series
197
Springer eBook Collection / Business and Economics
177
ifo Schnelldienst
168
Lehrbuch
166
Journal of marketing management : MM
163
European journal of marketing : EJM
156
NBER Working Paper
142
Research
135
Journal of the Academy of Marketing Science
125
International Journal of Social Economics
123
Discussion paper / Centre for Economic Policy Research
122
Journal of marketing communications
119
European Journal of Marketing
117
The journal of business & industrial marketing
115
Journal of retailing and consumer services
105
Marketing intelligence & planning
101
Edward Elgar E-Book Archive
94
Discussion paper series / IZA
93
Journal of Social Marketing
92
Marketing Intelligence & Planning
91
CESifo working papers
89
Business ethics quarterly : the journal of the Society for Business Ethics
85
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
82
Managerial Auditing Journal
79
Management science : journal of the Institute for Operations Research and the Management Sciences
76
Springer eBook Collection / Business and Management
75
Neue betriebswirtschaftliche Forschung : Nbf
74
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ECONIS (ZBW)
109
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1
Marketing healthful eating to children : the effectiveness of incentives, pledges, and competitions
Raju, Sekar
;
Rajagopal, Priyali
;
Gilbride, Timothy J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 93-106
Persistent link: https://www.econbiz.de/10008822085
Saved in:
2
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
3
When old is gold : the role of business longevity in risky situations
Desai, Preyas S.
;
Kalra, Ajay
;
Murthi, B. P. S.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10003643029
Saved in:
4
The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir
;
Carrillat, François A.
;
Melnyk, Valentyna
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
Saved in:
5
Demarketing, minorities, and national attachment
Grinstein, Amir
;
Nisan, Udi
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10003820609
Saved in:
6
Who receives credit or blame? : the effects of made-to-order production on responses to unethical and ethical company production practices
Paharia, Neeru
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 88-104
Persistent link: https://www.econbiz.de/10012176448
Saved in:
7
Would you want your granddaughter to marry a Taiwanese marketing man?
Farmer, Richard N.
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 111-116
Persistent link: https://www.econbiz.de/10001052717
Saved in:
8
Cueing morality : the effect of high-pitched music on healthy choice
Huang, Xun Irene
;
Labroo, Aparna A.
- In:
Journal of marketing
84
(
2019
)
6
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012309682
Saved in:
9
Marketing of the life sciences : a new framework and research agenda for a nascent field
Stremersch, Stefan
;
Van Dyck, Walter
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 4-30
Persistent link: https://www.econbiz.de/10003860851
Saved in:
10
Distribution network redesign for marketing competitiveness
Shang, Jennifer
;
Yildirim, Tuba Pinar
;
Tadikamalla, Pandu
; …
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 146-163
Persistent link: https://www.econbiz.de/10003820614
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