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Marketing healthful eating to children : the effectiveness of incentives, pledges, and competitions
Raju, Sekar; Rajagopal, Priyali; Gilbride, Timothy J. - In: Journal of marketing 74 (2010) 3, pp. 93-106
Persistent link: https://www.econbiz.de/10008822085
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Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin; Winterich, Karen Page - In: Journal of marketing 77 (2013) 2, pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
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When old is gold : the role of business longevity in risky situations
Desai, Preyas S.; Kalra, Ajay; Murthi, B. P. S. - In: Journal of marketing 72 (2008) 1, pp. 95-107
Persistent link: https://www.econbiz.de/10003643029
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The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir; Carrillat, François A.; Melnyk, Valentyna - In: Journal of marketing 86 (2022) 3, pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
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Demarketing, minorities, and national attachment
Grinstein, Amir; Nisan, Udi - In: Journal of marketing 73 (2009) 2, pp. 105-122
Persistent link: https://www.econbiz.de/10003820609
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Who receives credit or blame? : the effects of made-to-order production on responses to unethical and ethical company production practices
Paharia, Neeru - In: Journal of marketing 84 (2020) 1, pp. 88-104
Persistent link: https://www.econbiz.de/10012176448
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Would you want your granddaughter to marry a Taiwanese marketing man?
Farmer, Richard N. - In: Journal of marketing 51 (1987) 4, pp. 111-116
Persistent link: https://www.econbiz.de/10001052717
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Cueing morality : the effect of high-pitched music on healthy choice
Huang, Xun Irene; Labroo, Aparna A. - In: Journal of marketing 84 (2019) 6, pp. 130-143
Persistent link: https://www.econbiz.de/10012309682
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Marketing of the life sciences : a new framework and research agenda for a nascent field
Stremersch, Stefan; Van Dyck, Walter - In: Journal of marketing 73 (2009) 4, pp. 4-30
Persistent link: https://www.econbiz.de/10003860851
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Distribution network redesign for marketing competitiveness
Shang, Jennifer; Yildirim, Tuba Pinar; Tadikamalla, Pandu; … - In: Journal of marketing 73 (2009) 2, pp. 146-163
Persistent link: https://www.econbiz.de/10003820614