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Raju, Sekar; Rajagopal, Priyali; Gilbride, Timothy J. - In: Journal of marketing 74 (2010) 3, pp. 93-106

Persistent link: https://www.econbiz.de/10008822085

Melnyk, Vladimir; Carrillat, François A.; Melnyk, Valentyna - In: Journal of marketing 86 (2022) 3, pp. 98-120

Persistent link: https://www.econbiz.de/10013258854

Grinstein, Amir; Nisan, Udi - In: Journal of marketing 73 (2009) 2, pp. 105-122

Persistent link: https://www.econbiz.de/10003820609

Varadarajan, Poondi Rajan - In: Journal of marketing 50 (1986) 1, pp. 7-17

Persistent link: https://www.econbiz.de/10001008472

Karakaya, Fahri - In: Journal of marketing 53 (1989) 2, pp. 80-91

Persistent link: https://www.econbiz.de/10001064216

Varadarajan, Poondi Rajan - In: Journal of marketing 50 (1986) 3, pp. 43-57

Persistent link: https://www.econbiz.de/10001011993

Murphy, Patrick E. - In: Journal of marketing 50 (1986) 3, pp. 24-42

Persistent link: https://www.econbiz.de/10001011994

Hardy, Kenneth G. - In: Journal of marketing 50 (1986) 3, pp. 13-23

Persistent link: https://www.econbiz.de/10001011995

Varadarajan, Poondi Rajan - In: Journal of marketing 50 (1986) 2, pp. 61-73

Persistent link: https://www.econbiz.de/10001011999

Park, C. Whan - In: Journal of marketing 50 (1986) 4, pp. 135-145

Persistent link: https://www.econbiz.de/10001013452