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Uncle Sam rising : performance implications of business-to-government relationships
Josephson, Brett W.; Lee, Ju-Yeon; Mariadoss, Babu John; … - In: Journal of marketing 83 (2019) 1, pp. 51-72
Persistent link: https://www.econbiz.de/10012175829
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Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone; Hoffmann, Arvid O. I.; Aspara, Jaakko; … - In: Journal of marketing 83 (2019) 4, pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
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Crisis management strategies and the long-term effects of product recalls on firm value
Liu, Yan; Shankar, Venkatesh; Yun, Wonjoo - In: Journal of marketing 81 (2017) 5, pp. 30-48
Persistent link: https://www.econbiz.de/10011749851
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(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric; Kannan, P. K. - In: Journal of marketing 82 (2018) 3, pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
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Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry
Sharma, Amalesh; Saboo, Alok R.; Kumar, V. - In: Journal of marketing 82 (2018) 5, pp. 66-85
Persistent link: https://www.econbiz.de/10011912140
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Firm innovativeness and its performance outcomes : a meta-analytic review and theoretical integration
Rubera, Gaia; Kirca, Ahmet H. - In: Journal of marketing 76 (2012) 3, pp. 130-147
Persistent link: https://www.econbiz.de/10009778031
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Demonstrating the value of marketing
Hanssens, Dominique M.; Pauwels, Koen H. - In: Journal of marketing 80 (2016) 6, pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
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Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.; Fader, Peter; Hardie, Bruce G. S. - In: Journal of marketing 81 (2017) 1, pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
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The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas; Shankar, Venkatesh - In: Journal of marketing 83 (2019) 5, pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
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Improvised marketing interventions in social media
Borah, Abhishek; Banerjee, Sourindra; Lin, Yu-Ting; … - In: Journal of marketing 84 (2020) 2, pp. 69-91
Persistent link: https://www.econbiz.de/10012176563