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Homburg, Christian; Jensen, Ove; Krohmer, Harley - In: Journal of marketing 72 (2008) 2, pp. 133-154

Persistent link: https://www.econbiz.de/10003684152

Frazier, Gary L.; Maltz, Elliot; Antia, Kersi D.; … - In: Journal of marketing 73 (2009) 4, pp. 31-43

Persistent link: https://www.econbiz.de/10003860858

Shang, Jennifer; Yildirim, Tuba Pinar; Tadikamalla, Pandu; … - In: Journal of marketing 73 (2009) 2, pp. 146-163

Persistent link: https://www.econbiz.de/10003820614

Gupta, Ashok K.; Raj, S. P.; Wilemon, David L. - In: Journal of marketing 50 (1986) 2, pp. 7-17

Persistent link: https://www.econbiz.de/10001012003

Elberse, Anita - In: Journal of marketing 74 (2010) 3, pp. 107-123

Persistent link: https://www.econbiz.de/10008822080

Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79

Persistent link: https://www.econbiz.de/10011372421

Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41

Persistent link: https://www.econbiz.de/10012608656

Read, Stuart; Dew, Nicholas; Sarasvathy, Saras D.; … - In: Journal of marketing 73 (2009) 3, pp. 1-18

Persistent link: https://www.econbiz.de/10003838419

Brakus, J. Jos̆ko; Schmitt, Bernd; Zarantonello, Lia - In: Journal of marketing 73 (2009) 3, pp. 52-68

Persistent link: https://www.econbiz.de/10003838430

Wagner, Tillmann; Hennig-Thurau, Thorsten; Rudolph, Thomas - In: Journal of marketing 73 (2009) 3, pp. 69-85

Persistent link: https://www.econbiz.de/10003838586