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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
72
Relationship marketing
72
Customer satisfaction
51
Kundenzufriedenheit
51
Brand management
50
Markenführung
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Markenimage
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Online-Handel
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customer satisfaction
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Kumar, V.
9
Grewal, Dhruv
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Homburg, Christian
7
Palmatier, Robert W.
7
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6
Haws, Kelly L.
5
Houston, Mark B.
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Luo, Xueming
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4
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4
Hennig-Thurau, Thorsten
4
Janakiraman, Ramkumar
4
Lamberton, Cait
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Melnyk, Valentyna
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Reinartz, Werner J.
4
Srinivasan, Raji
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
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Chandukala, Sandeep R.
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Du, Rex Yuxing
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Fang, Eric
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Ferraro, Rosellina
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3
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3
Hoyer, Wayne D.
3
Hult, G. Tomas M.
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janiszewski, Chris A.
3
Jiang, Baojun
3
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Journal of marketing
Journal of business research : JBR
2,233
Journal of retailing and consumer services
2,094
International journal of hospitality management
913
International journal of consumer studies
779
Psychology & marketing
699
SpringerLink / Bücher
618
NBER working paper series
609
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
Working paper / National Bureau of Economic Research, Inc.
515
NBER Working Paper
455
Asia Pacific journal of marketing and logistics
437
Management science : journal of the Institute for Operations Research and the Management Sciences
427
Tourism management : research, policies, practice
427
Journal of travel and tourism marketing
413
The journal of product & brand management
400
European journal of marketing : EJM
385
Journal of marketing research : JMR
382
Journal of retailing
367
The journal of brand management : an international journal
362
The journal of services marketing
357
Journal of marketing management : MM
353
The service industries journal
351
Technological forecasting & social change : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
International journal of contemporary hospitality management
336
Cogent business & management
335
Journal of international consumer marketing
327
Journal of the Academy of Marketing Science
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
322
Marketing letters : a journal of research in marketing
321
Journal of hospitality marketing & management
319
The international review of retail, distribution and consumer research
319
International journal of retail & distribution management
314
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
313
Journal of consumer behaviour : an international research review
308
Journal of fashion marketing and management
307
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of marketing communications
302
The journal of consumer marketing
292
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ECONIS (ZBW)
346
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1
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
2
Footprints in the sands of time : a comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time
Haumann, Till
;
Quaiser, Benjamin
;
Wieseke, Jan
;
Rese, Mario
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010463456
Saved in:
3
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
Saved in:
4
How political identity shapes customer satisfaction
Fernandes, Daniel
;
Ordabayeva, Nailya
;
Han, Kyuhong
; …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 116-134
Persistent link: https://www.econbiz.de/10013438834
Saved in:
5
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
6
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
7
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
8
Return shipping policies of online retailers : normative assumptions and the long-term consequences of fee and free returns
Bower, Amanda B.
;
III, James G. Maxham
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 110-124
Persistent link: https://www.econbiz.de/10009782917
Saved in:
9
The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Guo, Fangfei
;
Liu, Yan
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 869-888
Persistent link: https://www.econbiz.de/10014432720
Saved in:
10
Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies
Roschk, Holger
;
Hosseinpour, Masoumeh
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10012176465
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