//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The mere categorization effect...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
52
Relationship marketing
52
Brand management
49
Markenführung
49
Brand image
46
Markenimage
46
Internet marketing
30
Online-Marketing
30
Social Web
30
Social web
30
Marketing management
25
Marketingmanagement
25
Viral marketing
24
Virales Marketing
24
Brand
23
Einzelhandel
23
Markenartikel
23
Retail trade
23
Online retailing
22
Online-Handel
22
Preismanagement
22
Pricing strategy
22
USA
22
United States
22
Advertising effects
21
Werbewirkung
21
Advertising
17
Werbung
17
Sales promotion
15
Verkaufsförderung
15
New product development
14
Produktentwicklung
14
Theorie
14
Theory
14
Customer satisfaction
13
Dienstleistungsqualität
13
Kundenzufriedenheit
13
Service quality
13
more ...
less ...
Online availability
All
Undetermined
140
Free
15
Type of publication
All
Article
299
Type of publication (narrower categories)
All
Article in journal
297
Aufsatz in Zeitschrift
297
Case study
1
Fallstudie
1
Language
All
English
299
Author
All
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Kannan, P. K.
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Libai, Barak
3
Liu, Yan
3
Luo, Xueming
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
Puzakova, Marina
3
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
2,007
Journal of retailing and consumer services
1,949
International journal of consumer studies
762
International journal of hospitality management
727
Psychology & marketing
682
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
NBER working paper series
594
Working paper / National Bureau of Economic Research, Inc.
507
NBER Working Paper
446
SpringerLink / Bücher
406
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
394
Management science : journal of the Institute for Operations Research and the Management Sciences
371
The journal of brand management : an international journal
363
Journal of marketing research : JMR
358
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of retailing
322
Journal of travel and tourism marketing
322
Journal of international consumer marketing
321
Journal of marketing management : MM
310
Technological forecasting & social change : an international journal
305
Cogent business & management
302
Journal of consumer behaviour : an international research review
302
The international review of retail, distribution and consumer research
299
Journal of marketing communications
298
Marketing letters : a journal of research in marketing
298
Tourism management : research, policies, practice
298
International journal of retail & distribution management
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
296
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
The journal of consumer marketing
286
Journal of fashion marketing and management
284
Journal of business ethics : JOBE
282
Journal of the Academy of Marketing Science
275
Journal of economic psychology : research in economic psychology and behavioral economics
272
International journal of contemporary hospitality management
265
The journal of services marketing
260
Journal of hospitality marketing & management
250
more ...
less ...
Source
All
ECONIS (ZBW)
299
Showing
1
-
10
of
299
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
2
The perils of category management : the effect of product assortment on multicategory purchase incidence
Hong, Sungtak
;
Misra, Kanishka
;
Vilcassim, Naufel
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
Saved in:
3
The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey
;
Winer, Russell S.
;
Ferraro, Rosellina
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
Saved in:
4
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
5
Why the dynamics of competition matter for category profitability
Voleti, Sudhir
;
Gangwar, Manish
;
Kopalle, Praveen K.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011636831
Saved in:
6
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
Saved in:
7
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
8
Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.
;
Morgan, Neil A.
;
Perreault, William D.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
Saved in:
9
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
10
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->