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E-WoM and 2.0 opinion leaders
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Social Web
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33
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Lu, Shijie
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Journal of marketing
Journal of business research : JBR
663
Discussion paper series / IZA
375
Technological forecasting & social change : an international journal
341
Journal of retailing and consumer services
312
NBER working paper series
284
Working paper / National Bureau of Economic Research, Inc.
265
IZA Discussion Papers
262
SpringerLink / Bücher
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
246
Industrial marketing management : the international journal for industrial and high-tech firms
210
Tourism management : research, policies, practice
209
NBER Working Paper
203
Discussion paper / Centre for Economic Policy Research
196
Information systems research : ISR
189
CESifo working papers
187
IZA Discussion Paper
174
International journal of hospitality management
171
International journal of internet marketing and advertising : IJIMA
165
Working paper
162
Journal of management information systems : JMIS
149
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Discussion papers / CEPR
141
Psychology & marketing
138
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
128
Journal of economic behavior & organization : JEBO
120
Springer eBook Collection
116
Journal of marketing communications
110
Research policy : policy, management and economic studies of science, technology and innovation
110
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
Journal of business ethics : JOBE
105
Journal of travel and tourism marketing
105
Business horizons
103
Electronic commerce research
102
CESifo Working Paper
100
International journal of contemporary hospitality management
100
Cogent business & management
97
International journal of business information systems : IJBIS
96
Journal of knowledge management
95
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ECONIS (ZBW)
94
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1
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
2
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
3
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
4
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
5
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Saved in:
6
Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
Saved in:
7
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
8
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
Saved in:
9
A meta-analysis of electronic word-of-mouth elasticity
You, Ya
;
Vadakkepatt, Gautham G.
;
Joshi, Amit M.
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 19-39
Persistent link: https://www.econbiz.de/10010507912
Saved in:
10
Social influence effects in online product ratings
Sridhar, Shrihari
;
Srinivasan, Raji
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
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