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Brand management
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Kannan, P. K.
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Stephen, Andrew T.
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Walker Reczek, Rebecca
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Bleier, Alexander
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Brooks, Gillian
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Chernev, Alexander
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Cleeren, Kathleen
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Datta, Hannes
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Eilert, Meike
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Journal of marketing
Journal of business research : JBR
1,079
The journal of brand management : an international journal
623
Journal of retailing and consumer services
527
SpringerLink / Bücher
479
The journal of product & brand management
424
Technological forecasting & social change : an international journal
255
Psychology & marketing
247
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Tourism management : research, policies, practice
214
Industrial marketing management : the international journal for industrial and high-tech firms
205
International journal of hospitality management
198
Journal of marketing communications
189
Journal of travel and tourism marketing
179
Journal of marketing management : MM
178
European journal of marketing : EJM
175
Asia Pacific journal of marketing and logistics
171
International journal of internet marketing and advertising : IJIMA
169
Springer eBook Collection
165
Journal of strategic marketing
161
Information systems research : ISR
146
Marketing intelligence & planning
144
International journal of advertising : the review of marketing communications
141
Journal of advertising research
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
128
Business horizons
127
Cogent business & management
125
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
125
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
124
Journal of promotion management : innovations in planning and applied research
122
Journal of the Academy of Marketing Science
121
Journal of management information systems : JMIS
115
Journal of fashion marketing and management
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Research
111
Journal of international consumer marketing
110
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Journal of marketing research : JMR
105
International journal of contemporary hospitality management
104
Marketing letters : a journal of research in marketing
103
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ECONIS (ZBW)
141
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1
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
2
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
3
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
4
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
Saved in:
5
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
6
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
7
Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
West, …
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 105-120
Persistent link: https://www.econbiz.de/10009670259
Saved in:
8
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
9
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
10
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
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