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Getting a grip on the saddle : chasms or cycles?
Chandrasekaran, Deepa; Tellis, Gerard J. - In: Journal of marketing 75 (2011) 4, pp. 21-34
Persistent link: https://www.econbiz.de/10009270916
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The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung; Taylor, Steven A. - In: Journal of marketing 80 (2016) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
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Bringing "place" back in : regional clusters, project governance, and new product outcomes
Tracey, Paul; Heide, Jan B.; Bell, Simon J. - In: Journal of marketing 78 (2014) 6, pp. 1-16
Persistent link: https://www.econbiz.de/10010463467
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The differential impact of new product development "make/buy" choices on immediate and future product quality : insights from the automobile industry
Kalaignanam, Kartik; Kushwaha, Tarun; Swartz, Tracey A. - In: Journal of marketing 81 (2017) 6, pp. 1-23
Persistent link: https://www.econbiz.de/10011776885
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Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.; Chandrasekaran, Deepa; Basuroy, Suman - In: Journal of marketing 82 (2018) 2, pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
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Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie; Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 86 (2022) 3, pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
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The index of consumer sentiment toward marketing
Gaski, John F. - In: Journal of marketing 50 (1986) 3, pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
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Multiple orientations for the conduct of marketing research : an analysis of the academic-practitioner distinction
Brinberg, David - In: Journal of marketing 50 (1986) 4, pp. 161-173
Persistent link: https://www.econbiz.de/10001016023
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Judicial standards for survey research : an update and guidelines
Morgan, Fred W. - In: Journal of marketing 54 (1990) 1, pp. 59-70
Persistent link: https://www.econbiz.de/10001082064
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Developing, disseminating, and utilizing marketing knowledge
In: Journal of marketing 52 (1988) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10001056300