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Sales promotion
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Journal of marketing
The journal of gambling business and economics
131
Journal of business research : JBR
92
Applied economics
84
Journal of retailing and consumer services
70
NBER working paper series
62
Economics letters
60
Working paper / National Bureau of Economic Research, Inc.
56
NBER Working Paper
54
Journal of economic behavior & organization : JEBO
49
Journal of retailing
46
International journal of hospitality management
43
Journal of promotion management : JPM
42
Discussion paper series / IZA
39
Journal of sports economics
37
Applied economics letters
36
Journal of marketing research : JMR
36
Journal of risk and uncertainty : JRU
36
International journal of sport finance
35
CESifo working papers
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
The journal of prediction markets
34
European journal of operational research : EJOR
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Journal of economic theory
29
IZA Discussion Paper
27
Journal of behavioral decision making
25
Journal of travel and tourism marketing
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National tax journal
25
Public finance review : PFR
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SpringerLink / Bücher
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Southern economic journal
23
The Oxford handbook of the economics of gambling
23
Marketing letters : a journal of research in marketing
22
The economic journal : the journal of the Royal Economic Society
22
CESifo Working Paper
21
Discussion paper
21
Journal of economic psychology : research in economic psychology and behavioral economics
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Working paper
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Discussion paper / Centre for Economic Policy Research
20
International journal of contemporary hospitality management
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1
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
Saved in:
2
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
3
Understanding the impact of in-process promotional messages : an application to online auctions
Ducarroz, Caroline
;
Yang, Sha
;
Greenleaf, Eric A.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 80-100
Persistent link: https://www.econbiz.de/10011458674
Saved in:
4
Price promotions and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
Saved in:
5
Let's make a "deal" : how deal collectives coproduce unintended value from sales promotions
Campbell, Colin L.
;
Schau, Hope Jensen
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
Saved in:
6
Evaluating the effectiveness of retailer-themed super saver events
Guyt, Jonne
;
Gijsbrechts, Els
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 92-113
Persistent link: https://www.econbiz.de/10012176572
Saved in:
7
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
8
Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh
;
Rao, Raghunath Singh
;
Monga, Ashwani
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
Saved in:
9
Ending a price promotion : retracting it in one step or phasing it out gradually
Tsiros, Michael
;
Hardesty, David M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10003940528
Saved in:
10
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
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