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Detoxifying luxury and fashion...
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Brand management
81
Markenführung
81
Consumer behaviour
56
Konsumentenverhalten
56
Markenartikel
55
Brand
46
Brand image
43
Markenimage
43
Beziehungsmarketing
15
Relationship marketing
15
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15
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15
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12
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Marketingmanagement
11
branding
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brand equity
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brand management
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English
104
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Hennig-Thurau, Thorsten
3
Houston, Mark B.
3
MacInnis, Deborah J.
3
Morgan, Neil A.
3
Rego, Lopo L.
3
Sorescu, Alina
3
Swaminathan, Vanitha
3
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Balachander, Subramanian
2
Batra, Rajeev
2
Brooks, Gillian
2
Chernev, Alexander
2
Dahl, Darren W.
2
Du, Rex Yuxing
2
Fuchs, Christoph
2
Hamilton, Ryan
2
Henderson, Conor M.
2
Jayachandran, Satish
2
Kwak, Hyokjin
2
Mazodier, Marc
2
Muñiz, Albert M.
2
Paharia, Neeru
2
Park, C. Whan
2
Peres, Renana
2
Puzakova, Marina
2
Reinartz, Werner J.
2
Schau, Hope Jensen
2
Schmitt, Bernd
2
Steenkamp, Jan-Benedict E. M.
2
Stremersch, Stefan
2
Sundar, Aparna
2
Walker Reczek, Rebecca
2
Wichmann, Julian R. K.
2
Wiles, Michael A.
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahearne, Michael
1
Ahuvia, Aaron
1
Allvine, Fred C.
1
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Journal of marketing
Journal of business research : JBR
776
The journal of brand management : an international journal
632
Journal of retailing and consumer services
414
The journal of product & brand management
410
SpringerLink / Bücher
356
Journal of fashion marketing and management
262
Psychology & marketing
165
European journal of marketing : EJM
146
International journal of hospitality management
142
Journal of Product & Brand Management
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Journal of Fashion Marketing and Management: An International Journal
124
Asia Pacific journal of marketing and logistics
123
Journal of marketing research : JMR
115
Journal of strategic marketing
114
Industrial marketing management : the international journal for industrial and high-tech firms
113
Marketing intelligence & planning
113
Journal of advertising research
112
Journal of marketing communications
111
Journal of marketing management : MM
111
Springer eBook Collection
106
Strategic Direction
106
The IUP journal of brand management : IJBRM
96
Journal of international consumer marketing
92
International journal of consumer studies
91
Innovatives Markenmanagement
88
International journal of retail & distribution management
86
Journal of the Academy of Marketing Science
83
Marketing letters : a journal of research in marketing
82
The Trademark reporter
82
International marketing review
80
Cogent business & management
79
International journal of advertising : the review of marketing communications
77
Research
77
Journal of promotion management : innovations in planning and applied research
76
Markenartikel : das Magazin für Markenführung
75
Tourism management : research, policies, practice
75
Journal of global fashion marketing : JGfM
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
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ECONIS (ZBW)
117
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117
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1
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
2
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
Saved in:
3
Managing status : how luxury brands shape class subjectivities in the service encounter
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 67-85
Persistent link: https://www.econbiz.de/10011749861
Saved in:
4
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
5
Brand
equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
6
The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
Saved in:
7
How
brand
community practices create value
Schau, Hope Jensen
;
Muñiz, Albert M.
;
Arnould, Eric J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 30-51
Persistent link: https://www.econbiz.de/10003875403
Saved in:
8
Better not smile at the price : the differential role of
brand
anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
9
Branded service encounters : strategically aligning employee behavior with the
brand
positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
10
Brand
licensing : what drives royalty rates?
Jayachandran, Satish
;
Kaufman, Peter
;
Kumar, V.
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009793049
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