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Du, Rex Yuxing; Hu, Ye; Damangir, Sina - In: Journal of marketing 79 (2015) 1, pp. 29-43

Persistent link: https://www.econbiz.de/10010502727

MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23

Persistent link: https://www.econbiz.de/10012176482

Böttger, Tim; Rudolph, Thomas; Evanschitzky, Heiner; … - In: Journal of marketing 81 (2017) 6, pp. 116-131

Persistent link: https://www.econbiz.de/10011776901

Du, Rex Yuxing; Kamakura, Wagner A.; Mela, Carl F. - In: Journal of marketing 71 (2007) 2, pp. 94-113

Persistent link: https://www.econbiz.de/10003557064

Wang, Yanwen; Lewis, Michael; Singh, Vishal - In: Journal of marketing 85 (2021) 3, pp. 150-167

Persistent link: https://www.econbiz.de/10012522225

Gebhardt, Gary F.; Farrelly, Francis J.; Conduit, Jodie - In: Journal of marketing 83 (2019) 3, pp. 72-90

Persistent link: https://www.econbiz.de/10012175998

Cayla, Julien; Arnould, Eric J. - In: Journal of marketing 77 (2013) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10009782097

Gaski, John F. - In: Journal of marketing 50 (1986) 3, pp. 71-81

Persistent link: https://www.econbiz.de/10001011991

Brinberg, David - In: Journal of marketing 50 (1986) 4, pp. 161-173

Persistent link: https://www.econbiz.de/10001016023

Morgan, Fred W. - In: Journal of marketing 54 (1990) 1, pp. 59-70

Persistent link: https://www.econbiz.de/10001082064