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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
124
Relationship marketing
124
Brand management
52
Markenführung
52
Brand image
46
Markenimage
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Palmatier, Robert W.
13
Kumar, V.
11
Grewal, Dhruv
10
Homburg, Christian
8
Houston, Mark B.
6
Wieseke, Jan
6
Fang, Eric
5
Haws, Kelly L.
5
Kannan, P. K.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Verhoef, Peter C.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ahearne, Michael
4
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Grewal, Rajdeep
4
Hamilton, Ryan
4
Janakiraman, Ramkumar
4
Lam, Son K.
4
Melnyk, Valentyna
4
Paharia, Neeru
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Ruyter, Ko de
4
Srinivasan, Raji
4
Zhang, Jonathan Z.
4
Alavi, Sascha
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Ferraro, Rosellina
3
Fornell, Claes
3
Gielens, Katrijn
3
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Journal of marketing
Journal of business research : JBR
2,497
Journal of retailing and consumer services
2,071
International journal of hospitality management
870
International journal of consumer studies
777
NBER working paper series
727
Psychology & marketing
700
SpringerLink / Bücher
679
Working paper / National Bureau of Economic Research, Inc.
614
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Industrial marketing management : the international journal for industrial and high-tech firms
564
NBER Working Paper
548
Management science : journal of the Institute for Operations Research and the Management Sciences
521
European Journal of Marketing
492
Technological forecasting & social change : an international journal
478
Asia Pacific journal of marketing and logistics
437
The journal of product & brand management
407
European journal of marketing : EJM
399
Journal of Consumer Marketing
399
Tourism management : research, policies, practice
382
Journal of marketing research : JMR
379
The journal of brand management : an international journal
379
The journal of services marketing
376
Journal of travel and tourism marketing
373
Journal of economic behavior & organization : JEBO
372
Journal of the Academy of Marketing Science
367
Cogent business & management
366
Journal of marketing management : MM
366
The service industries journal
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
341
Journal of international consumer marketing
331
Discussion paper / Centre for Economic Policy Research
330
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
326
International journal of contemporary hospitality management
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
325
Marketing letters : a journal of research in marketing
323
Journal of marketing communications
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
International journal of retail & distribution management
312
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ECONIS (ZBW)
378
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1
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1
Consumer adoption of new products : independent versus interdependent self-perspectives
Zhenfeng, Ma
;
Yang, Zhiyong
;
Mourali, Mehdi
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10010345568
Saved in:
2
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
3
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
4
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
5
Indirect
learning
: how emerging-market firms grow in developed markets
Banerjee, Sourindra
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 10-28
Persistent link: https://www.econbiz.de/10010502730
Saved in:
6
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
7
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
8
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
Saved in:
9
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
10
The aha! experience : insight and discontinuous
learning
in product usage
Lakshmanan, Arunachalam
;
Krishnan, H. Shanker
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 105-123
Persistent link: https://www.econbiz.de/10009384658
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